Job Description

At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected.

The Content Specialist is responsible for supporting Vertiv's EMEA content and digital marketing initiatives by creating high-quality, technically accurate content and digital assets that engage target audiences and support business objectives. Working closely with portfolio teams, field marketing, and subject matter experts, the role develops compelling content across a range of formats, including case studies, customer stories, blog posts, videos, advertising, landing pages, white papers, and campaign assets.

The ideal candidate combines strong writing and storytelling skills with a solid understanding of technology trends, particularly in areas such as data centers, digital infrastructure, AI, and related technologies. The role requires the ability to translate complex technical concepts into clear, engaging, audience-focused content tailored to different stages of the buyer journey.

The Content Specialist is also expected to leverage the latest AI-powered content creation, research, and productivity tools to improve efficiency, enhance content quality, and support content strategy execution, while ensuring alignment with brand, legal, compliance, and corporate communications requirements.

In addition to content creation, the role supports content planning, editorial processes, and stakeholder coordination, managing projects through established review and approval workflows to support timely delivery and consistency across channels and markets.

Key Responsibilities

• Support the creation of technically accurate, compelling content for digital marketing campaigns and thought leadership initiatives.
• Translate complex technical topics into clear, engaging messaging for technical and business audiences.
• Create and adapt content for multiple formats, including blogs, white papers, case studies, videos, web pages, and sales enablement materials.
• Collaborate with product managers, engineers, subject matter experts, field marketing teams, and other stakeholders to gather insights and develop content.
• Leverage AI-powered tools to support research, content development, optimization, localization, and workflow efficiency.
• Ensure all content aligns with Vertiv brand guidelines, messaging frameworks, and corporate communications standards.
• Coordinate content reviews and approvals with internal stakeholders.
• Support editorial planning, content governance, and content performance analysis.
• Stay current on industry trends, emerging technologies, AI developments, and digital marketing best practices.

Desired Profile

• Excellent copywriting, editing, and storytelling skills in English.
• Strong interest in and understanding of technology and digital infrastructure markets.
• Ability to quickly learn and communicate complex technical subjects.
• Strong project management and stakeholder coordination skills.
• Ability to manage multiple projects and navigate structured review and approval processes.
• Experience in B2B technology marketing, engineering, IT, data center, or related industries preferred.

Qualifications Required

• Bachelor's degree in Marketing, Communications, Journalism, Technical Writing, or a related field.
• 2-3+ years of experience in content marketing, technical writing, communications, or a related role.
• Excellent writing, editing, and proofreading skills in English.
• Strong ability to understand and communicate technical concepts.
• Experience developing content for digital channels and integrated marketing campaigns.
• Strong project management and organizational skills.
• Experience working with cross-functional stakeholders and managing multiple priorities simultaneously.

Preferred

• Familiarity with SEO and digital content best practices.
• Experience using AI-powered content creation and productivity tools.
• Experience working within structured corporate review and approval processes.
• Knowledge of B2B technology marketing.

Key Competencies

• Exceptional written communication
• Technical curiosity and learning agility
• Strong attention to detail
• Stakeholder management
• Commercial awareness
• Project management and organization
• Ability to balance creativity with compliance
• Adaptability and continuous learning
• AI fluency and digital mindset

If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

This role may be performed in multiple jurisdictions. In jurisdictions subject to EU Pay Transparency requirements, a locally applicable salary range applies and will be communicated in accordance with local legal obligations, if not shown in this posting. Salary ranges for other jurisdictions may vary in line with local market conditions and applicable legislation.

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