Whirlpool Corporation

Content Specialist

Whirlpool Corporation  •  Grimbergen, BE (Onsite)  •  5 hours ago
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Job Description

Requisition ID: 71981

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com

The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This role in summary

As a Content Coordinator/Specialist for KitchenAid EMEA, you will help bring our Small Domestic Appliances to life online. You will manage digital content workflows, coordinate with external agencies, and create engaging assets to inspire our makers across the region.

Your responsibilities will include

1. Content & Category Management

  • Category Execution: Manage and update digital content specific to our Coffee tea breakfast and Kitchenware product lines.
  • Customer Journey: Develop Post purchase materials to improve the user experience and actively manage consumer Reviews to build social proof and brand trust.

2. Creative Production & Digital Operations

  • Creative Asset Production: Execute Video Editing / Motion Visuals to create dynamic and engaging assets for our digital platforms.
  • SEO Management: Directly implement and manage both On page SEO and Technical SEO to ensure our content ranks highly and platforms perform seamlessly.
  • Performance Tracking: Take ownership of KPI setting to define metrics, monitor engagement, and track overall content performance.

3. Agency Collaboration

  • Vendor Liaison: Act as the operational contact to coordinate workflows, localization, and creative deliverables with our external partners:
    • Flixmedia
    • RWS (translation agency)
    • Stojan+Voumard

Minimum requirements

  • Experience: 1–3 years in content creation, digital marketing, or a related field.
  • Technical Skills: Hands-on experience with video editing, motion graphics, and a solid working knowledge of both on-page and technical SEO.
  • Organization: Strong ability to juggle multiple tasks, track project deadlines, and communicate clearly with external agencies.
  • Self-direction: Ability to work independently, take initiative, and make informed decisions.
  • Language: Fluent in English (also in writing); an additional EMEA language is a strong plus.

What we offer

Join our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You'll thrive in an international environment offering global career opportunities. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Immerse yourself in our vibrant international culture, becoming a true KitchenAid'er who contributes to our collective success!

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Whirlpool Corporation

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Benton Harbor, Michigan
Year Founded
1911
Website
whirlpool.com
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