Job Description

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. Our values – Always Safe, Customer at Heart, Stronger Together – guide us in everything we do.

Finnair Business Services Ltd belongs to Finnair Group. We offer financial, digital, and customer support services to group companies. Our desire is to provide high-quality service, support the development of our employees, and through this contribute to the achievement of company goals

We are hiring a Content Specialist

to join our Digital Content Team in Tartu, Estonia.

Main purpose of the job:

The main purpose of this role is to update, manage and publish user-friendly content across Finnair’s digital platforms, ensuring it is accurately implemented, correctly formatted and properly localised. The job includes working closely with content writers and key stakeholders and collaborating seamlessly with cross-functional teams in Tartu and Vantaa. Content Specialist contributes to Finnair’s Digital Sales objectives by ensuring content is delivered accurately and on time, always keeping a smooth customer experience at heart.

Main responsibilities

• Update, manage and publish content assets such as images, banners and articles to Finnair’s digital touchpoints in line with Finnair’s brand guidelines

• Keep Finnair websites content up to date according to stakeholders' needs

• Use several Content Management Systems (CMS) hands-on to edit, format, schedule and publish content with precision and speed

• Comfortably manage structured content modules, metadata, tagging, and page layouts. 

• Test features like offers, pricing setups, links or localised content variants, and new functionalities according to testing guidelines

• Proofread content and make sure digital solutions work as they should from a visual, usability, performance and functional point of view

• Take responsibility for finding and logging errors in Finnair websites

• Communicate and work with stakeholders and developers to resolve issues or errors

• Proactively document and keep guidelines up to date

• Support team members and other colleagues who need help with content production topics

• Possible ad hock task relating to content production

Tools

• Content management systems: CoreMedia, Primeo, Amadeus SSCI, Akamai, AEM (Adobe Experience Manager)

• Design tools such as Photoshop

• Project management and collaboration tools such as Jira, Confluence, Slack.

Processes

• Collaborate with cross-functional teams that include content, marketing, digital sales, analysts, designers, developers and business managers

• Coordinate translations in CoreMedia and, when needed, with our translation agency.

Key competencies & Experience

• Excellent sense for what works visually and structurally on a web page

• Strong self-leadership skills – ability to juggle multiple content updates, tests and releases across different markets

• A basic understanding of tone of voice and branding

• Technical and data-driven mindset, strong attention to detail, systematic approach, ability to work independently

• Ability to collaborate with cross-functional teams and meet deadlines in a hectic environment

• Good communication skills, being able to explain content-related issues or CMS limitations clearly

• Interest in working for a global digital store with millions of monthly users

• Fluent in spoken and written English

• Ability to work with remote teams and travel between Tartu and Helsinki.

Required education and skills for the position

• Studies in communication, translation, arts of other relevant fields

• Previous experience in web content management from work, school or as hobbies

• Interest or previous knowledge in Content Management Systems

• Previous experience in using design tools such as Sketch or Photoshop.

Seen as an advantage

• Previous experience or studies in testing or quality assurance in content operations

• Experience in working with digital services, marketing or ecommerce

• Knowledge of web analytics tools

• Testing experience.

We offer

• Opportunity to work in an international company

• Personal development and career opportunities

• Flexible ways of working

• 4-month Induction Program for new employees

• Wellness compensation

• Flight benefits for leisure travel

We are filling a full time permanent position in our office in Tartu, Estonia.

If you found the role interesting, submit your application by 19th of April 2026.

If you need any additional information or have questions, please contact jobs.fbstartu@finnair.com

Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.