This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.
Core Objectives – what does success from this role look like?
ï· Shift content from “created” to “activated” across CRM, email, LinkedIn and web
ï· Improve reach, engagement and nurture effectiveness without increasing content volume
ï· Reduce manual effort through automation, templates and AI-enabled workflows
ï· Support the journey from brand & engagement & pipeline
Key Responsibilities:
Content strategy & planning
ï· Own the content calendar across brands and regions
ï· Translate brand narratives, propositions and SME insights into structured content themes aligned to campaigns, sectors and personas
ï· Repurpose content into multi-format pieces
Digital content optimisation & distribution
ï· Optimise content for email nurture campaigns, LinkedIn, websites and landing pages
ï· Manage content tagging, segmentation logic and CTA placement to support automation
ï· Ensure content is designed for reuse, repurposing and scale
Automation & workflows
ï· Write and structure email and outbound sequences that support brand awareness, engagement and lead warming
ï· Build and optimise content-led nurture journeys, ensuring messaging, cadence and CTAs align to priorities
ï· Partner closely with sales and marketing stakeholders to shape journeys that reflect real buyer conversations and consultant insight
ï· Ensure content is designed for automation, segmentation and reuse, improving efficiency without losing human, SME-led tone
ï· Review journey performance and refine messaging based on engagement signals and commercial feedback
AI-enabled efficiency – not AI-led content!
ï· Use AI tools to speed up editing, repurposing and formatting, reduce admin and duplication
ï· Maintain human, SME-led insight at the core to input to all content
ï· Ensure and uphold tone of voice
Talent Shore connects top talent in South Africa with leading recruitment businesses in the United Kingdom, Europe and the United States.
We’re proud to be the first offshoring company, focussed on the recruitment sector, with a track record of successfully helping recruitment businesses to scale up through cost-effective talent acquisition and management.
For companies, we take the risk out of the offshoring process by supporting your business to effectively scale your operations and maximise the productivity of your teams in the UK, Europe, USA and South Africa. South Africa has an amazing pool of talented and skilled professionals who can help your business grow.
For SA employees, we are looking for Recruitment / Talent Acquisition / Admin / Compliance / Accounting specialists of varying levels of skill and experience. The international clients we work with offer excellent salaries, in-country support, professional development and real investment in your career growth.
Reach out to our team today.
