Job Description

Content / Social Media Strategist | Full-Time | PST or EST Time Zones

Location: Remote (North or South America preferred, working within PST or EST time zones)
Hours: Full-time, with flexibility for occasional evening and weekend support

PLEASE READ BEFORE APPLYING

We are only reviewing applications submitted through our portal. Please apply through the following link:

https://forms.clickup.com/9017085020/f/8cqbk2w-105917/B580U9I5405ISPK48S

Who We're Looking For

We're looking for a strategic communicator who can own the narrative, positioning, and editorial direction across Moj, Kinship, and Trolley.

This is not a community management or content scheduling role. The Content Strategist is responsible for defining what the brands should be saying, why it matters, and how content aligns with larger business goals, launches, partnerships, speaking engagements, and brand positioning.

The ideal candidate understands founder-led brands, strategic storytelling, audience positioning, and how to turn real-world business activity into meaningful content opportunities across LinkedIn, Substack, Instagram, TikTok, interviews, and media appearances.

You should think like both a strategist and an editor — capable of identifying themes, shaping narratives, guiding campaigns, and ensuring all communication remains cohesive across channels and formats.

What You'll Own

Own the editorial direction, narrative, and positioning of Moj, Kinship, and Trolley across all content channels
Maintain strategic oversight of web properties, LinkedIn profiles, and brand messaging as positioning evolves
Connect business priorities, launches, speaking engagements, events, and announcements into content opportunities
Define the topics, narratives, and communication cadence across platforms
Evaluate speaking engagements and media opportunities from a brand-positioning perspective
Provide campaign direction and strategic guidance to the Marketing Coordinator and creative team
Collaborate on campaign concepts, naming, creative direction, and messaging
Support press releases, media outreach, and external brand positioning when relevant
Identify opportunities for audience growth, monetization, and conversion through content strategy
Review performance data and refine strategic direction based on results

Workflow & Collaboration

Report directly to the Production Lead (Gaby)
Provide strategic direction to the Marketing Coordinator for execution
Collaborate with Andru on campaign concepts and creative positioning
Work closely with Production and Marketing teams to align content with real business priorities
Use AI tools daily to support research, ideation, writing, positioning, and strategic workflows

What We Need From You

Experience in strategic communications, editorial direction, or brand positioning
Strong background working with founders, executives, or personal brands
Deep understanding of LinkedIn, Substack, Instagram, and TikTok as strategic platforms
Strong editorial judgment and narrative thinking
Ability to connect business strategy with content execution
Strong communication and collaboration skills across creative and operational teams
High AI fluency and comfort integrating AI tools into daily workflows

Who Thrives Here

This role is best suited for someone who:

Thinks strategically before tactically
Understands how positioning shapes perception and growth
Naturally identifies narratives, trends, and content opportunities
Enjoys shaping founder-led brands and public-facing communication
Balances creative thinking with business awareness
Operates independently and communicates clearly in fast-moving environments

About Us

Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions for high-profile clients.

We operate with an AI-first, Founder Mode mindset focused on ownership, execution, operational excellence, and continuous improvement.

Benefits

Fully remote work
Flexible schedule and time off
Access to leading AI tools
Direct collaboration with leadership
Long-term career growth opportunities
High-trust, fast-moving team culture

About Trolley AI

Trolley AI is the control room for founder-led execution—uniting creative vision and operational rigor in one integrated platform. It’s the intelligence layer powering Kinship Ventures and its network of brands, investments, and co-built companies.

More than a system, Trolley is a creative operations company built for speed, clarity, and strategic leverage. We partner with top-tier clients to strategize, produce, and optimize digital and marketing content that drives engagement, visibility, and growth.

Trolley enables teams to operate with the intuition of a founder and the precision of a Fortune 500 company—without the drag of headcount, handoffs, or memory loss. It serves strategists, founders, GPs, and heads of brand—anyone turning chaos into culture and instinct into infrastructure.

We operate in Founder Mode—a mindset rooted in ownership, speed, and strategic thinking. We value initiative, entrepreneurial drive, AI-powered efficiency, and collaboration. If you’re impact-driven, thrive in dynamic environments, and scale through systems (not stress), Trolley is for you.

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About our CEO

Moj Mahdara is an entrepreneur, investor, and strategist known for turning cultural movements into billion-dollar markets and backing outsider founders who change the rules. As Co-Founder of Kinship Ventures with Gwyneth Paltrow and former CEO of Beautycon, she has built and scaled brands at the intersection of culture, commerce, and technology.

Moj invests at the earliest stages, supporting founders on go-to-market, platform distribution, and narrative strategy, and previously partnered at Intuition Capital, backing Bonza, Chroma, Starface, and Feals. She founded Global Freedoms.org to advance the Woman, Life, Freedom movement and created Trolley to operationalize founder intuition—bridging creative vision and execution through intelligent systems.