Job Description

Content & Social Media Specialist - France

Paris

Full-time

Intelligent manufacturing / Industrial Internet / Industrial automation - Marketing

Responsibilities

1. Local Content Production & Brand Assets - Local Video & Film Production: Drive the local creation and production of French video assets, vehicle showcases, test-drive footage, and localized brand content for XPENG vehicles with the support of production agencies - Production Management: Lead creative briefs, shoot execution, external production crews (directors, videographers, photographers), and post-production workflows. - Creative Direction: Continually pitch fresh, engaging formats tailored to the French market while maintaining XPENG’s premium AI/tech brand identity. - DAM management : Manage the local assets platform 2. Social Media Management & Agency Coordination - Day-to-Day Operations: Manage the day-to-day relationship with our social media agency on content calendars, local asset delivery, and community moderation guidelines. - Social Trends & Formats: Stay ahead of social media trends, viral formats, and platform features (Reels, TikTok, YouTube Shorts, etc.) to keep XPENG at the forefront of automotive social content. 3. CRM, E-Reputation, Listening & Forum Monitoring - E-Reputation Reporting: Review and analyze e-reputation and social sentiment reports produced in partnership with our specialized monitoring agency. - External Community Surveillance: Actively monitor automotive forums, EV user groups, Reddit threads, and external social communities to track brand perception, sentiment, and user discussions outside our owned channels. - CRM & User Engagement — EDM campaigns, dormant user reactivation, APP community, launch communication 4. Operational & Budget Administration - Financial Follow-Up: Manage administrative workflows related to content and social media activities, including purchase order (PO) creation, invoice tracking, and budget reconciliation.

Qualifications

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