Job Description

We are looking for a strategic and detail-oriented Content SEO Manager to lead our editorial SEO efforts. This role bridges the gap between search intent and high-quality content, ensuring our web assets rank well, engage readers, and convert visitors. You’ll own keyword research, content planning, and editing workflows, working closely with SEO strategists, writers, and subject matter experts to scale topical authority across priority clusters.

Key Responsibilities

🔍 SEO Content Strategy

• Conduct keyword research and clustering to uncover new opportunities
• Create and maintain a content roadmap mapped to funnel stages (awareness → conversion)
• Analyze SERPs, user intent, and competitor content to inform strategy
• Develop internal linking plans and support topic cluster models

✍️ Editorial Management

• Create detailed SEO briefs for writers (target keywords, tone, structure, FAQs, etc.)
• Edit and optimize drafts to ensure quality, readability, and SEO alignment
• Collaborate with design and dev teams for enriched, on-brand content presentation
• Own metadata optimization (titles, H1s, meta descriptions, alt tags)

📈 Performance Monitoring & Optimization

• Use tools like Ahrefs, Google Search Console, and Clearscope/SurferSEO to track performance
• Refresh and update outdated content based on traffic decay and ranking loss
• A/B test content headlines, CTAs, or formats to improve engagement and CTR
• Report on organic content KPIs (traffic, rankings, CTR, bounce, conversions)

Key Traits

• Editorial mindset with strong attention to detail
• Deep empathy for readers and search behavior
• Data-driven with a creative approach to SEO problems
• Collaborative team player comfortable managing content pipelines

Requirements

Must-Haves

• 3+ years of experience in SEO content strategy, editing, or content marketing
• Strong understanding of keyword research, search intent, and content scoring tools
• Excellent writing, editing, and organizational skills
• Familiar with modern SEO tools: Ahrefs, SEMrush, Clearscope, Surfer, GSC
• Experience with CMS platforms (WordPress, Webflow, etc.)
• Basic HTML and on-page SEO knowledge

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A/B testing tools and CRO practices.

Bonus Skills

• Experience in scaling topical clusters and hub/spoke models
• Familiarity with programmatic SEO or dynamic landing pages
• Background in journalism or content writing