Job Description

WHAT YOU’LL DO

As a Content Production Specialist, you oversee the creation, adaptation and delivery of all media and in‑store communication content across the Sales Market. You secure brand alignment, efficient production processes and high‑quality execution across channels and formats.

You will:

• Oversee the creation and delivery of all media and in‑store communication content, ensuring alignment with brand and campaign goals.
• Plan and coordinate asset‑adaptation needs across channels based on daily marketing planning.
• Collaborate closely with Media Leads, Media Agencies, Production Hubs and vendors to brief, track and approve creative assets.
• Act as the main point of contact for media agencies regarding formats, assets and campaign materials.
• Coordinate POS (point‑of‑sale) material production - printed and digital, across markets and locations.
• Ensure timely and cost‑efficient production and distribution of store communication materials.
• Review and approve regional campaign costs and invoices, ensuring budget efficiency and accuracy.
• Analyse campaign performance and share insights to optimize future production planning.

WHO YOU’LL WORK WITH

You will collaborate closely with Media Leads, media agencies, Production Hubs, Store Visual teams and NCG teams. You will partner cross‑functionally with marketing, creative and operational stakeholders to secure efficient production, accurate execution and alignment across markets and channels.

WHO YOU ARE

We are looking for people with…

• Degree in Marketing, Media or Production Management (or equivalent experience).
• Minimum 3–5 years of experience in marketing, content production or media roles (agency or client side).
• Experience working in fashion retail or similar.

And people who are…

• Strong in understanding paid media formats (TV, OOH, OLV, Display, Social, Print).
• Knowledgeable about retail store formats and production processes.
• Excellent in organisational skills with strong attention to detail.
• Skilled in analytical thinking and problem‑solving.
• Fluent in English; additional languages are an advantage.

WHY YOU’LL LOVE WORKING HERE ​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Global Employee Discount of 20% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, & Other Stories
• Corporate Benefits with special conditions on a wide range of products and services
• Holiday Pay
• Company Pension Scheme
• Employee Assistance Program with Lyra
• Lease a Bike

JOIN US​

This is a full-time position, based in Amsterdam.

If you think your experience, skills and ambitions fit this position, please send your CV in English as soon as possible.

Due to data privacy policies, we only accept applications via our career page.

We look forward to receiving your application!

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.