Job Description

Accountabilities

• Content Planning & Brief Ownership (40% of time)

Plan the weekly and monthly content roadmap across the three content lanes (product-driven, story-driven, distribution-driven). Write shoot-ready briefs for the two Junior Content Creators that translate marketing goals into producible content — hooks, references, scripts, success criteria. Review every piece before publish; ensure brand consistency and quality. Maintain Lovepop’s content library, hook templates, and performance learnings.

• Team Management & Output Ownership (30% of time)

Directly manage two Junior Content Creators day-to-day: lead standups, give creative feedback in real time, unblock production issues, manage shooting schedules, and ensure on-time delivery to the publish queue. Onboard, develop, and ramp the two juniors over their first three months; assign content lane specialization once each junior has demonstrated strength.

• Cross-team Collaboration & Performance (30% of time)
Partner with the Performance Marketing team to understand what content concepts are driving paid social performance; feed those learnings back into briefs and templates. Partner with Marketing on organic brand storytelling across Instagram and TikTok. Iterate the production pipeline based on actual performance data — what hooks convert, what formats fatigue, when to refresh.

Qualifications

• Required — Experience

3–5 years of content production experience for B2C or D2C consumer brands, with a proven track record in short-form video (TikTok, IG Reels). At least one experience managing 1+ direct report or 1+ external creator (in-house junior or freelance). Strong portfolio demonstrating short-form content with measurable engagement or performance results.



• Required — Tools & Language

Comfortable with the full short-form production loop: shoot direction, editing in CapCut / Adobe Premiere / DaVinci Resolve, hook design, caption writing. Fluent in Asana or Notion for production planning. Working English proficiency for reading briefs and async communication with the Boston team.



• Strong Plus — AI Tools & US Market

Hands-on with AI content tools (Veo, Midjourney, ElevenLabs, ChatGPT for scripts and hooks); prior work with US/Western D2C brands targeting US consumers; paid social creative testing experience. Personal short-form video presence (TikTok or IG) is a bonus.