At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.
We’re looking for a senior, strategically minded Content Planning Manager to shape and optimize our acquired content portfolio across the Nordics.
As Content Planning Manager, you will own the long-term strategic planning of our acquired portfolio across SVOD and PTV. Your mission is to translate strategy and budgets into a clear, commercially optimized content roadmap that maximizes impact across territories and platforms.
You will act as the central planning authority - connecting acquisitions, local programming teams, performance insights and editorial priorities - while leading and developing the Content Planning team.
This is a highly cross-functional role at the heart of our content organization.
Key Responsibilities
Build and own the annual and quarterly master content plan, setting priorities, tentpoles and focus periods in line with ROI targets and lifecycle performance.
Optimize portfolio pacing and budget allocation to maximize commercial impact across platforms and territories.
Drive alignment across Movies, Series, Factual and Kids, balancing central strategy with local market needs.
Partner with local teams to ensure territorial plans are commercially sound and delivered with precision.
Prevent internal cannibalization across content models through clear prioritization.
Translate content strategy into acquisition timing and deal requirements.
Lead scenario planning and proactively identify risks, overlaps and gaps.
Proactively identify creative angles within the content slate on how titles can be amplified across the business, including launch concepts, thematic programming, and alternative exploitation opportunities.
Lead and develop the Content Planning team with clear direction, accountability and a performance-focused culture.
You are a structured and forward-thinking senior planner with strong commercial instincts. You understand that planning is not only about structure - it’s about timing, positioning, prioritization, and ultimately driving business performance and growth.
You have experience within content strategy, portfolio planning, acquisitions or media planning - ideally gained in a streaming, broadcast or media environment. You have a solid understanding of how content is scheduled, windowed and monetized across platforms, Experience leading or coordinating teams is a plus.
You are:
Experienced in analyzing performance data, audience insights and/or viewing trends.
Proven ability to translate commercial goals and performance targets into actionable content plans.
Strong in cross-functional and cross-territory collaboration.
Experienced in working with budgets, ROI thinking and targets.
Comfortable balancing central strategy with local market needs.
Proactive in identifying risks and opportunities early.
Knowledgeable about the streaming and media landscape.
Fluent in Sweden and English.
Passionate about movies and series.
We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.
Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.
A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.
Entertainment is what we love, and entertainment is what we do So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.
If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position.
Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.
Viaplay Group AB (publ) is the Nordic region's leading entertainment provider. Our Viaplay streaming service is available in every Nordic country, as well as in the Netherlands and Poland, and our Viaplay Select branded content concept has been added to partner platforms around the world. We also operate TV channels across most of our markets, as well as radio stations in Norway and Sweden. Our talented people come to work every day with a shared passion and clear mission to entertain millions of people with our unique offering of locally relevant storytelling, which spans premium live sports, films, series and music. Our purpose is to grow our business profitably and responsibly, and deliver sustainable value for all our stakeholders. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).
