Job Description

What You'll Do:

• Prepare content plans and strategies according to the client's brief and tasks set by the client acquisition manager and account manager
• Approve the content plan and coordinate the realization of the proposed offer with the client through the client acquisition manager and account manager
• Conduct technical support and monitoring of current advertising campaigns, compilation of reports, analysis, evaluation, and adjustment of results of advertising campaigns
• Allocate budget appropriately to each channel as per campaign objectives and goals
• Manage cost and price negotiation with publisher websites, Influencers, KOLs, and content agencies, and outsources
• Quote the price for media plans and manage campaign profitability as the company standard
• Recommend effective strategies and channels, and confidently present a well-thought-out presentation to clients
• Explore new media & content channels and tools

Requirements

Who you are:

• Bachelor’s degree or higher in Communication Arts, Advertising, Marketing, or related field
• 2 years of working experience in content/ KOL planning and execution
• Knowledge in Content placement, influencers, and KOLs
• Have knowledge of platform algorithms, how to successfully generate views, reaches, and engagement in each social media channel
• Computer skills - MS Office, Excel, PowerPoint
• Knowledge of basic indicators and principles of how to measure and optimize content performance
• English - Intermediate, Thai - Advanced/ Native
• Ability to analyze information and make decisions

Will be a plus:

• Good KOLs planning skills
• Advertising agency experience
• Know online metrics of video views, reach, engagement, and CTR
• Energetic with good personality and interpersonal skills.
• On-site shooting experience with KOLs

Languages proficiency

— Fluent Thai