Job Description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Content Optimization Specialist drives performance insights and content optimization for ASO Douyin livestream and short-form video initiatives. This role focuses on improving content effectiveness, discoverability, and audience engagement through data-driven analysis and a strong understanding of Douyin platform dynamics. By translating performance data into actionable recommendations, the role enables more informed content and programming decisions while helping shape a culture of continuous optimization across the team.

Working closely with Content Strategists, Writers, the Content Delivery Manager, and cross-functional partners, the Content Optimization Specialist analyzes livestream and short-form video performance to identify trends, opportunities, and areas for improvement. The role establishes clear reporting cadences and develops actionable insights to refine storytelling, programming, and customer engagement strategies. With a strong understanding of Douyin ecosystem and audience behaviors, the specialist helps improve content discoverability, retention, and overall content impact.

Preferred Qualifications

BA/BS in a related field.
Deep understanding of China’s digital ecosystem and evolving consumer behavior
Ability to balance analytical rigor with creative sensitivity
Comfortable working in fast-paced environments and adapting to rapid iteration cycles
Experience working across brand, agencies, and platform environments.
Demonstrates Apple’s values of inclusion and diversity

Minimum Qualifications

4–7 years in content analytics, social media performance analysis
Experience supporting livestream, short video, or social commerce content
Strong understanding of Douyin traffic mechanics and content distribution logic
Proven experience translating data into actionable content optimization
Proficiency in Numbers, Excel, and BI tools
Strong communication and storytelling skills to present insights clearly to leadership and cross-functional teams
Mandarin and English fluency required