About the Opportunity
SEO, GEO, AEO… if these genuinely fascinate you, this role could be for you.
Search is evolving rapidly, but rankings and visibility still matter. We’re increasing investment in our eCommerce offerings and are looking for a Content Optimisation Specialist to join us in this newly created role, where you’ll gain deep, practical experience in content optimisation and search performance.
This is a hands‑on, operational role where you’ll take ownership of optimising website content across Mitre 10 and Home Hardware, from keywords research and analytics through to writing SEO/AEO product descriptions and engaging blog content. You’ll play a key role in driving organic growth across both traditional search engines and emerging AI-driven platforms.
What you’ll be doing:
Analysing customer search behaviour using enterprise SEO tools and translating insights into high‑performing content
Leading keyword research strategies across SEO, GEO and emerging AEO optimisation
Identifying gaps and opportunities across category pages, product detail pages and editorial content
Writing and refining content (including blog posts), leveraging AI tools where appropriate
Improving site structure, internal linking, page hierarchy and content discoverability
Monitoring and reporting on keyword performance, trends and content impact
Working closely with the Social Media team and broader Marketing teams to ensure content can be effectively repurposed
You’re Likely a Match If You have:
Hands‑on experience in SEO or eCommerce content optimisation
A genuine passion for content optimisation, with an appetite to learn, experiment and grow your career in SEO within a hands-on environment
A strong conceptual understanding of where SEO has been, and where it’s heading, including AI‑driven search
Experience using enterprise SEO tools such as BrightEdge, SEMrush, Ahrefs or Screaming Frog
Exposure to eCommerce platforms such as Adobe Commerce, Magento or Shopify
Confidence working with CMS platforms and website analytics tools
Strong writing and analytical skills, with the ability to turn data into clear recommendations and action
Curiosity, commercial thinking, and a genuine interest in how customers search and engage online
What’s on offer:
We’re proud to offer a workplace that supports your well-being, growth, and belonging:
��️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually
�� Career Growth: Endless learning and development opportunities
�� Parental Leave: 12 weeks of gender-neutral paid leave for primary carers
�� Inclusive Culture: Bronze Employer for LGBTQ Inclusion
⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)
�� Mental Health: Gold accreditation by Mental Health Australia
�� Flexibility: Flex Ready and Family Friendly Workplace accredited
About Us
At Total Tools & Hardware Group (Part of Metcash), we’re more than just a group of hardware and tool retailers — we’re a national network helping build stronger communities.
Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company-owned stores across Australia.
With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job — big or small. Whether it’s trade-quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.
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#INHT
At Metcash, we’re the power behind an independent Australia & New Zealand. From the humble origins of our first family-owned corner store in 1927, we’ve been backing independents and strengthening the communities they operate in for almost 100 years. With a national network of more than 10,000 independent retailers and a further 90,000 wholesalers, we’re the driving force behind local, family-owned businesses – sticking up for the little guys and helping them become the best stores in town. And while we may be large in size, we’ll always be locals at heart.
Today we’re Australia and New Zealand’s leading independent retail partner and wholesaler in food, liquor and hardware. We have over 80 years of experience supporting and championing the interests of independent grocery, liquor and hardware sectors. Headquartered in Sydney, our world class distribution facilities across the country allow us to operate on a huge scale to unite Australia's independent grocers, delivering products to more than 10,000 retail premises and a further 90,000 wholesale customers across the food, grocery, liquor and hardware markets. Our network of Successful Independents includes a large portfolio of brands such as IGA, Foodland, Mitre 10, Home Timber & Hardware, Cellarbrations and the Bottle-O.
At Metcash we have a single purpose - Successful Independents - it is at the heart of everything we do. Success starts with our people. Employing over 6,000 people, Metcash champions the interests of the independent retail industry. We are a team of people who are resilient and empowered, who take initiative and pride in their work and above all operate with integrity. Our core operations are key to providing our customers and retailers with merchandising, operations and marketing support through our strong retail brands.
Whilst we operate on a huge scale, we think big but we act local. We believe that independence is worth fighting for and this is at the core of our business divisions.
