Job Description

Content Operations Specialist & Bilingual Content Writer (Arabic / English)

Location: UK / MENA (Remote / Hybrid)

Type: Contract (Possibility of Permanent)

Function: Content

Level: Mid to Senior

At Horizontal Digital, we hold ourselves to one key belief: you’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you

We’re looking for a Content Operations Specialist who also writes brilliantly. You’ll own the processes, governance, tooling and workflows that keep content moving at scale across multiple workstreams, and you’ll bring the writing craft to produce publishable Arabic and English content yourself. It’s a hybrid built for someone who runs operations with rigour and writes with flair.

About the Role

You’ll work across diverse clients and industries, bringing structure to how content is planned, produced, reviewed and published, keeping teams aligned and delivery predictable, while adapting to different brand voices, compliance needs, and Arabic and English localisation standards.

You’ll act as the connective point across content strategists, UX designers, marketers and technologists, coordinating intake, tracking progress and removing the friction that slows content down. You’ll also champion AI-assisted ways of working and writing.

What You’ll Do

Content Operations & Governance

• Own and run end-to-end content workflows, from intake and briefing through drafting, review, approval and publishing, keeping delivery predictable across multiple workstreams.
• Build and maintain the operational toolkit, including trackers, intake forms, status dashboards, style guides and templates, so teams and clients always know where content stands.
• Define and enforce content governance, including roles and responsibilities, quality standards, review gates and version control across Arabic and English.
• Coordinate CMS teams, writers, translators, designers and developers, managing capacity, prioritisation and timelines so content lands on schedule.
• Track content status and surface risks early, reporting clearly to clients and internal stakeholders on progress, blockers and next steps.
• Continuously improve ways of working, identifying bottlenecks and embedding scalable processes and AI-assisted workflows where they add value.

Content Creation & Writing

• Write clear, compelling copy in both Arabic and English for websites, journeys, campaigns and experiences across B2C and B2B sectors.
• Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
• Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between.
• Write for different funnel stages, from awareness to action to retention, across omni-channel experiences.
• Own Arabic and English versions of content, transcreating rather than translating literally, and maintain quality and cultural nuance across both languages.

Platform-Aware Delivery

• Work with an understanding of modular content models, structured data and tagging for reuse and personalisation.
• Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
• Lead and contribute to content migration, QA and authoring for digital builds.

Collaboration & Iteration

• Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined-up experiences.
• Drive user journey mapping and content planning sessions.

What You Bring

• 5+ years’ experience spanning content operations or content management and digital content writing or copywriting (agency or in-house), with operations as a core strength.
• Proven content operations experience, including running workflows, building trackers and governance, coordinating contributors and keeping multi-workstream delivery on schedule.
• Full professional fluency in Arabic and English, with the ability to write, edit and transcreate to a publishable standard in both languages.
• Hands-on experience using AI tools in real content production and operations, and clear judgement on where human craft must lead.
• Familiarity with SEO, structured data, and accessibility best practices.
• Working knowledge of GEO and AEO, and writing content that performs in generative and AI-driven search, not just traditional SEO.
• Strong portfolio of web, product or campaign writing, with clear examples of voice, clarity and strategic thinking.
• Understanding of structured content and writing for modular design systems.
• Experience working in or around CMS platforms like Sitecore, Content Hub or similar.
• Excellent attention to detail, grammar, flow and digital usability.
• Clear communication, collaborative energy and the ability to take and apply feedback constructively.

Bonus Points For

• Experience writing for Sitecore-powered platforms or working within Sitecore environments.
• Hands-on experience with content operations and project tooling such as Jira, Asana, Airtable or similar.
• Experience designing AI-assisted content workflows or prompt libraries at team or organisation scale.
• Experience writing content for high-sensitivity industries such as Financial Services, Healthcare or Government.
• Experience with content QA, localisation workflows, and global publishing models

Why Join Horizontal?

• A consultancy where content is strategic, not secondary.
• Work on global brands and multilingual platforms across exciting verticals.
• Collaborate with strategists, designers, engineers and marketers on truly connected experiences.
• Flexible hybrid culture, supportive team, and tools that help you do your best work.
• A chance to shape content’s role in the future of experience-led marketing.