Job Description
TikTok LIVE is a core part of TikTok’s ecosystem, focused on building real-time, interactive experiences that connect creators, users, and communities at scale. The business aims to foster a healthy and sustainable live content ecosystem by empowering creators, enhancing user engagement, and enabling meaningful interactions through diverse live content formats.
Our global team operates in a highly cross-functional environment, working closely with Product, Engineering, Data, Policy, and regional market teams. Key focus areas include creator growth and support, live content strategy and operations, user engagement and retention, platform governance, and scalable operational execution. The team combines global vision with strong localization capabilities to adapt strategies to different markets while maintaining consistent platform standards.
We're a fast-growing and impact-driven organization that values ownership, data-informed decision-making, and close alignment with business outcomes, offering opportunities to work on complex, high-visibility initiatives that directly influence platform growth and creator success. By joining our team, you will be the bridge between trending cultural content and creator monetization. You are expected to have a "scout's eye" for talent across specialized verticals such as Chatting/Podcast, Fashion/Modeling, Acting, and Stand-up Comedy. This role focuses on identifying high-potential creators, leveraging existing industry networks (Agencies/MCNs), and converting individual viral successes into a systematic growth engine for the platform.
Responsibilities
1. Trend & Ecosystem Analysis: Continuously monitor mainstream social platforms (TikTok, Instagram, YouTube, etc.) to identify emerging content trends and shifts in the creator economy.
2. Case Study & Funnel Optimization: Deconstruct successful individual cases to identify key drivers of viewer conversion and revenue; develop data-driven frameworks to influence creators to adopt these winning strategies.
3. Scalable Strategy Execution: Translate individual "hero cases" into scalable programs through structured education, creator marketing, and community engagement initiatives.
4. Vertical Expertise & Resource Management: Apply deep knowledge of the modeling, acting, and comedy industries to tailor growth strategies. Actively leverage and expand a network of talent agencies (MCNs) and creator collectives to fast-track high-quality onboarding.
5. Creator Coaching & Incubation: Provide day-to-day coaching and develop educational resources to help creators improve content quality, increase retention, and maximize monetization.
6. Campaign & Activation Execution: Execute innovative creator programs and LIVE activations focused on monetization, content quality, and community connection.
7. Cross-Functional Collaboration: Collaborate with Product, Analytics, and Marketing teams to align and execute on growth priorities and unlock opportunities for creator success.
8. Performance Tracking: Track industry trends and own key success metrics, including revenue growth, retention, content quality, and platform progression.
