Job Description

Cellular Sales

Content Marketing Strategist

Classification

Exempt

Reports to

Marketing Manager, Consumer Communication

Objective

As a Content Marketing Strategist, you will lead the development of compelling results driven content strategies that support business goals, enhance brand consistency, and improve customer engagement. Key responsibilities include creating and managing content for email, SMS, website, in-store digital signage. This role is responsible for developing creative briefs, aligning content from concept to execution, maintaining timelines, approvals, and production workflows. The strategist also collaborates closely with internal marketing team members to support campaigns and ensure consistent messaging across platforms. By leveraging performance insights and testing results, this role helps optimize content effectiveness, increase conversion rates, and support overall marketing and business objectives.

Essential Functions

Content Creation & Strategy

• Partner closely with marketing leadership, creative, social, martech, and sales team to shape content strategies that support business objectives and align with brand positioning.
• Write strategic creative briefs to guide campaign development and align messaging across channels and teams.
• Stay current with marketing trends, channel best practices, and competitor messaging to identify new content opportunities.
• Manage the content planning calendar and ensure timely delivery of all assets.
• Manage content strategy and implementation for in-store digital signage.

Project Management

• Drive the development and execution of integrated marketing campaigns with clear, concise, and compelling content across various marketing channels (eg. digital signage, SMS, email)
• Manage production workflows by assigning tasks, setting timelines, and coordinating approvals to ensure smooth execution across platforms.
• Execute quality assurance to ensure promo accuracy, consistency in brand tone, style, and messaging and optimization for customer experience and engagement.
• Digital Marketing & AnalyticsManage and optimize email marketing campaigns with the Martech Specialist to implement planned email and SMS content strategies, ensuring cohesive brand messaging and utilizing effective segmentation to increase engagement and proof of revenue.
• Analyze content performance metrics (e.g., engagement, traffic, conversion) to identify opportunities for improvement and adjust strategies to refine messaging and optimize effectiveness.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Supervisory Responsibility

This position has no supervisory responsibilities.

Work EnvironmentThis job operates in a professional office environment. This role routinely involves standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical DemandsMust be able to sit for long periods of time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Position Type/Expected Hours of WorkThis is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel0%

Required Education and Experience

• 4-year degree
• 2-5 years of marketing support experience

Additional Eligibility Qualifications (Knowledge, Skills, Abilities)

• Proficiency in Microsoft Office Suite
• Basic HTML, Familiarity with SharePoint, WordPress, HubSpot, Oracle Commerce Cloud, Salesforce Marketing Cloud a plus.

AAP/EEO StatementReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.