Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.

Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.

We are seeking a strategic, research-driven Content Specialist, Content Marketing to join our team. This role is crucial in researching, planning, and producing content that earns high-quality backlinks, co-citations (being cited alongside trusted entities), and high-quality brand mentions (linked and unlinked) from authoritative websites and publications. The specialist will be familiar with trends and hot topics in education, test prep, and career licensure and will identify content ideas that are new and interesting to prospective linkers, journalists, and industry publishers.

The ideal candidate has strong SEO instincts, editorial judgment, and the ability to translate trends, data, and SME insight into outreach-ready content that publishers want to reference.

Additionally, we are looking for someone proactive, collaborative, and AI-driven, someone who thrives in a fast-paced, performance-driven environment and uses AI tools to accelerate research, ideation, and content production without compromising quality.

Job Responsibilities

• Research and plan content that engages target audiences and earns links, mentions, and co-citations from authoritative sources.
• Identify trends, audience interests, and publisher opportunities across education, test prep, and career licensure.
• Develop content strategies that increase brand mentions and position content alongside trusted experts, institutions, and publications.
• Manage the end-to-end content production process, including sourcing SMEs, writers, and reviewers while maintaining quality and deadlines.
• Write and edit articles, reports, resource guides, and other outreach-focused content assets.
• Partner with outreach teams and leverage data insights and AI tools to create newsworthy content that drives publisher engagement and placements.
• Use AI tools daily to accelerate research, trend discovery, ideation, drafting, and QA
  

What You'll Bring to the Role

• Strong editorial judgment and attention to detail (accuracy, sourcing, clarity).
• Ability to balance speed and quality to meet deadlines without compromising standards.
• SEO fluency, including content strategy for authority-building (topical relevance, intent, entities, and on-page best practices).
• Research strength: trend scanning, competitive analysis, prospect/publisher analysis, and source vetting.
• Collaborative mindset and comfort working cross-functionally with outreach and production teams.
• Analytical thinking: ability to find, interpret, and frame insights into compelling narratives.
• Familiarity with AI tools and other tools such as Ahrefs, SEMrush, and Canva (or similar).

Requirements

• Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition)
• Excellent written and spoken English language skills
• Prior work experience in a remote setting
• Deep familiarity with the US education system and media interests

(Optional preferred qualification)

• Experience in education, test prep, and/or career licensure content.
• Track record of earning coverage or placements via content-led campaigns (digital PR-style outcomes).
• Experience building strategies specifically for co-citation/co-occurrence and mention growth (linked + unlinked).
• Comfort with brand monitoring and mention discovery workflows (e.g., unlinked mention reclamation support).