Job Description
Daxko is seeking a Video Producer to join our Content Marketing team to produce high-quality video content. As a Video Producer, you'll create engaging videos for social media, paid campaigns, and our website showcasing the value of Daxko's solutions to fitness operators, nonprofits, and community organizations. You'll use industry-standard tools (such as Adobe Premiere Pro, Canva, Descript, Higgsfield AI) and AI technologies to work efficiently and bring ideas to life. To be successful in this role, you’ll need strong storytelling instincts, creativity, an understanding of how to structure video for different platforms and audiences, and the ability to work within our brand guidelines.
Key Responsibilities
- Format Selection — Assess project requirements, platform constraints, and audience behavior to determine the right video format, length, and editing approach.
- Video Production — Create engaging, informative videos for social media, paid campaigns, and website use. Execute production from concept through final delivery, selecting the most efficient tools and workflows for each project type.
- Graphic Design & Animation — Design infographics and moving iconography that enhance video storytelling.
- Content Strategy Collaboration — Work across the marketing team to develop video strategies that support our business goals. Video content is a mix of short-form (social clips, TikTok, Reels, YouTube Shorts), testimonials, product demos, webinar clips, and animated explainers based on content and campaign goals, plus platform requirements.
- AI & Automation — Use AI tools and emerging technologies to streamline production workflows and scale content output. Select the right tool for each task based on project needs.
- Quality & Brand Compliance — Ensure all video content meets Daxko brand guidelines and quality standards.
- Performance Analysis — Track video performance metrics by format and platform. Recommend improvements for future content based on what resonates with audiences.
- Project Management — Manage video production from concept through delivery. Handle multiple projects simultaneously and meet deadlines.
Required Skills & Qualifications
Strategic & Analytical Skills
- Ability to evaluate project briefs, campaign objectives, and platform requirements to determine the optimal video format, length, and tool for each situation. This is not about following templates; it's about making smart strategic decisions.
- Strong storytelling ability and verbal communication skills
- Understanding of how different video formats perform across platforms (YouTube, TikTok, Instagram Reels, LinkedIn, Twitter, web, etc.)
- Ability to balance creativity with efficiency, using technology to streamline workflows
Experience
- 3–5 years creating video content for social media, websites, and paid advertising (agency or corporate environment preferred).
- Demonstrated ability to work with video editing software, design tools, and emerging AI technologies.
- Examples of AI technology use in creative work (required).
- Track record of making strategic format/editing decisions that improved campaign performance.
Technical Skills
- Proficiency with: Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), Canva
- Familiarity with content creation and AI tools (e.g., Goldcast Content Lab, Riverside, 11 Labs)
- Ability to select the right tool for each production task, not just default to the same workflow every time
Creative Skills
- Skill in creating visually appealing and conceptually strong videos
- Ability to adapt creative approach based on platform constraints and audience expectations
Work Style
- Strong verbal and written communication skills
- Excellent attention to detail; strong focus on quality and brand compliance
- Capability to manage multiple projects and deliver on tight deadlines
- Ability to take direction and iterate quickly based on feedback
- Comfort with ambiguity—can make smart decisions with incomplete information
Educational Requirements
- Bachelor's degree in Film, Communications, Graphic Design, Marketing, or a related field.
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities
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