Job Description
Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.
About the opportunity
We’re looking for a Senior Content Marketing Manager to create high-impact, search-driven content that strengthens Dayforce’s authority and discoverability in an increasingly AI-powered landscape.
This is a hands-on role for a strong writer and SEO expert who knows how to produce content that performs – across both traditional search and AI-driven experiences. As buyers increasingly rely on AI-generated answers and conversational search, you’ll ensure Dayforce content is optimized for Answer Engine Optimization (AEO), large language models (LLMs), and zero-click discovery.
You’ll partner closely with Product Marketing, Demand and Growth, Web, Social, and External Communications teams to align content with integrated campaigns and business priorities. As a subject matter expert in SEO and AEO, you’ll help guide how content is structured and amplified across channels to improve reach and discoverability.
You bring both creativity and analytical rigor to your work. You’re comfortable digging into performance data, identifying gaps and opportunities, and turning those insights into content that drives measurable results. You understand enterprise SaaS and can translate complex HCM technology into clear, differentiated content.
You’re execution-focused and comfortable working at pace – moving from insight to published content quickly, while maintaining a high bar for accuracy, relevance, and impact.
This role will report to the VP, External Communications.
What you’ll get to do
Content creation & optimization
• Write and publish high-quality, search-optimized content on a consistent cadence, including (but not exclusive to) blogs, comparison pages, FAQs, and infographics
• Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences
• Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content
• Refresh and optimize existing content to improve rankings, engagement, and conversion performance
• Serve as a champion for SEO/AEO and work with stakeholders to ensure content aligns to search intent, user needs, and funnel stage
SEO & AEO (embedded in execution)
• Apply SEO best practices including keyword research, topic clustering, and on-page optimization
• Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results
• Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content
• Stay current on evolving search and AI trends and continuously refine content approaches
Performance & optimization
• Track and analyze content performance using GA4, Google Search Console, and SEO tools (e.g., Ahrefs, Conductor)
• Monitor rankings, traffic, engagement, and emerging AI-driven visibility signals
• Use data to inform content updates, identify opportunities, and improve performance over time
Collaboration & enablement
• Partner with Product Marketing, Growth, Web, Brand, and External Communications teams to align content with campaign priorities
• Provide SEO and AEO guidance to social and PR teams to support amplification and discoverability
• Work with subject matter experts to develop accurate, differentiated content
• Share best practices to help improve search performance across the marketing team
AI-enabled workflows
• Use AI tools to support content research, drafting, and optimization
• Develop efficient workflows that increase speed and scale while maintaining quality and brand standards
Skills and experience we value
• Strong writing ability: Proven experience creating high-quality, engaging, and search-optimized content at scale
• SEO expertise: 6–8 years of experience in SEO, organic growth, or content strategy (agency or in-house)
• AEO competency: Demonstrated ability to create structured, answer-first content that is surfaced and cited in AI-generated responses and conversational search experiences
• LLM fluency: Experience using tools like ChatGPT or Claude and understanding how AI surfaces and summarizes content
• Data-driven mindset: Ability to analyze performance and apply insights to improve content
• Search intent & structure: Strong understanding of how content format and structure impacts discoverability and engagement
• Collaboration: Ability to work cross-functionally and influence without ownership
• Tools & technology: Experience with GA4, Google Search Console, and SEO platforms along with hands-on use of AI tools to support content development, optimization, and workflow efficiency
What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
This job posting is for an existing vacancy
Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.
About the Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process
Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs
