Job Description

Job DetailsJob Location: Pinellas Park, FL 33782Position Type: Full TimeJob Shift: DayReporting to the Director of Marketing, the Content Marketing Manager will lead Madico content development.  This role will:
Work cross functionally with different business units and departments to understand the companies various brand identities and target audiences to develop value propositions and messaging for Madico product and services.
Lead content development for all materials and work with the sales and marketing department to plan/create new and update existing marketing materials and sales enablement tools across all channels.
Build brand awareness, attract audiences, generate leads/engagement, enable internal and external sales, and convert business.
Manage editorial calendars and develop email communications, press releases, and other external communications as needed.
Work with agencies to ensure all external messaging is on brand.
Key Responsibilities:
Strategy & Planning: Develop comprehensive content strategies, set goals, and create content calendars.
Content Creation & Management: Produce relevant, high quality, on-brand, and optimized content for technical products per business unit, segment, and product and services.
Collaboration: Work cross departmentally with marketing, sales, product, and technical teams, and assist in managing agencies/freelancers.
Distribution: Develop content across various channels, tailoring for each platform.
Performance Monitoring: Gather feedback and refine strategies for better engagement and conversion.
Skills:
Proven experience in content marketing, preferably with technical/manufactured products.
Strong writing, editing, and communication skills.
Understanding of Value Proposition and Product Marketing.
Excellent organization and project management skills with the ability to prioritize tasks and meet deadlines.
Creative, data-driven, and up to date with marketing trends.
Bachelor's degree in Marketing, English, or related field.
Qualifications