Job Description

About Our Client:
Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.

What We're Looking For:

We are looking for a B2B Content Marketer who can do more than write — someone who can build an audience, drive demand, and create a content presence that makes Human Focus the go-to name in compliance training. This role spans written content, social media, LinkedIn, community engagement, webinar promotion, and product marketing, all aimed at a professional B2B audience.

You will work closely with the Head of Marketing and wider team to plan, produce, and distribute content that educates decision-makers, generates leads, and supports the full buyer journey.

What's Required:

• Proven experience in a B2B content marketing role

• Hands-on experience managing LinkedIn as a brand channel, including content strategy and community engagement.
• Demonstrated experience promoting and supporting webinars, including pre- and post-event content.
• Experience with product content marketing for a B2B audience — ability to translate features into business value.

• Community management experience across social platforms.

• Proficient in Canva and comfortable with basic video editing tools (CapCut, VidCut, or similar).
• Strong written English with the ability to adapt tone for professional, decision-maker audiences.

Responsibilities:

Content Marketing

• Develop and market product-focused content that clearly communicates the value of Human Focus products to business decision-makers.

• Write marketing copy for promotional assets.

• Create product demo videos for promotional assets.

• Repurpose content across formats — blog to social, webinar to article, educational article to videos, guide to email series.

LinkedIn & Social Media Management

• Own and manage the Human Focus LinkedIn presence — content calendar, posting, engagement, and growth.
• Develop a consistent LinkedIn strategy targeting a relevant audience.
• Manage other social media channels (where applicable) with platform-appropriate content.
• Monitor trends, engage with relevant conversations, and grow organic reach across platforms.

Community Management

• Build and nurture an engaged online community around Human Focus content and brand.
• Respond to comments, messages, and conversations across social platforms in a timely and on-brand manner.
• Identify community insights and feed them back into content and campaign planning.

Webinar Promotion

• Lead the end-to-end promotional activity for Human Focus webinars — pre, during, and post-event content.
• Write email invitations, social posts, landing page copy, and follow-up nurture sequences for each webinar.
• Repurpose webinar recordings into supporting content such as clips, summaries, and key takeaway articles.
• Track registration and attendance metrics and report on what drives performance.

• Promote recorded webinars to capture new leads.

Creative Asset Production

• Use tools such as Canva to produce social graphics, promotional banners, email visuals, and presentation assets.
• Use video editing tools (e.g., CapCut, VidCut) to create short-form video content for LinkedIn and social.
• Maintain visual consistency with Human Focus brand guidelines across all self-produced assets.

Other Details:

Work Mode: Onsite, Karachi

Experience: 4+ years

Days: Monday to Friday

Timing: 9 AM-6 PM

Benefits:

• Annual performance-based increments and bonuses
• Health insurance
• Life Insurance, and more

About HR Ways:

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies, both locally and internationally, find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel to stay updated, or visit www.hrways.co to learn more.