Content Marketer
Location: EF Korea
Position Type: Full-time
About Us
EF Korea is dedicated to shaping the future of education by connecting people across the globe. We’re looking for a creative, driven, and strategic Content Marketer to join our team. If you’re passionate about storytelling, fluent in Korean and English, and have a knack for creating impactful content, we want to hear from you.
Job Responsibilities
Content Creation & Management
• Plan, create, and manage engaging content across multiple channels, including email marketing, social media (Instagram, YouTube), blogs, and KakaoTalk push messages.
• Write and edit compelling copy in Korean, ensuring tone and style consistency across all platforms.
• Develop and implement a strategic content plan tailored to the Korean market to attract and retain a clearly defined audience.
• Translate and localize content from English to Korean and vice versa, maintaining cultural and linguistic accuracy.
Social Media & Video Content
• Develop strategies for YouTube and Instagram, focusing on video content creation and audience engagement.
• Collaborate with video production teams or independently create short-form video content.
• Stay updated on social media trends, tools, and algorithms to optimize content performance.
SEO & Analytics
• Conduct keyword research and integrate SEO best practices into content planning and creation.
• Track and analyze content performance metrics, using data to inform future strategies and improve engagement.
• Plan, manage, and update the global integrated website with locally relevant content.
• Create engaging and impactful content for the local website, ensuring alignment with EF’s brand voice and messaging.
• Apply expertise in copywriting to produce high-quality marketing and communication materials.
2. Media Relations
Campaign Execution
• Create and execute email marketing campaigns with engaging subject lines and copy.
• Develop KakaoTalk push message strategies to increase user engagement and conversion.
• Ensure all content aligns with EF Korea’s brand voice and objectives.
Requirements
• Fluent in Korean (native/near-native) and proficient in business-level English.
• Experience
• 3+ years of experience in content marketing, copywriting, or a related field.
• Background in social media copywriting and understanding of SEO principles.
• Experience in email marketing and push message campaigns is a plus.
• Familiarity with video production and strategy for platforms like YouTube and Instagram.
• Skills
• Strong writing and storytelling skills in both Korean and English.
• Ability to create clear, concise, and engaging content tailored to various audiences.
• Analytical mindset with the ability to interpret data and optimize content strategies.
• Knowledge of content distribution tools and platforms (e.g., social media schedulers, email marketing tools).
• Personal Qualities
• Highly creative and detail oriented.
• Strong organizational and project management skills.
• Team player with excellent communication and collaboration abilities.
Preferred Qualifications
• Experience in content marketing for the education or travel industry.
• Familiarity with the EF brand and mission.
• Knowledge of trends in digital marketing and the ability to adapt strategies accordingly.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign) is highly preferred, especially for creating or editing social media and marketing assets
What We Offer
• A dynamic and international work environment.
• Opportunities for professional growth and development.
• A chance to make an impact by connecting people through education and cultural exchange.
