Job Description

Content Marketer Content Marketer Location: EF KoreaPosition Type: Full-time

About Us EF Korea is dedicated to shaping the future of education by connecting people across the globe. We’re looking for a creative, driven, and strategic Content Marketer to join our team. If you’re passionate about storytelling, fluent in Korean and English, and have a knack for creating impactful content, we want to hear from you. Job Responsibilities Content Creation & Management • Plan, create, and manage engaging content across multiple channels, including email marketing, social media (Instagram, YouTube), blogs, and KakaoTalk push messages. • Write and edit compelling copy in Korean, ensuring tone and style consistency across all platforms. • Develop and implement a strategic content plan tailored to the Korean market to attract and retain a clearly defined audience. • Translate and localize content from English to Korean and vice versa, maintaining cultural and linguistic accuracy. Social Media & Video Content • Develop strategies for YouTube and Instagram, focusing on video content creation and audience engagement. • Collaborate with video production teams or independently create short-form video content. • Stay updated on social media trends, tools, and algorithms to optimize content performance. SEO & Analytics • Conduct keyword research and integrate SEO best practices into content planning and creation. • Track and analyze content performance metrics, using data to inform future strategies and improve engagement.• Plan, manage, and update the global integrated website with locally relevant content. • Create engaging and impactful content for the local website, ensuring alignment with EF’s brand voice and messaging. • Apply expertise in copywriting to produce high-quality marketing and communication materials. 2. Media Relations Campaign Execution • Create and execute email marketing campaigns with engaging subject lines and copy. • Develop KakaoTalk push message strategies to increase user engagement and conversion. • Ensure all content aligns with EF Korea’s brand voice and objectives. Requirements • Fluent in Korean (native/near-native) and proficient in business-level English. • Experience • 3+ years of experience in content marketing, copywriting, or a related field. • Background in social media copywriting and understanding of SEO principles. • Experience in email marketing and push message campaigns is a plus. • Familiarity with video production and strategy for platforms like YouTube and Instagram. • Skills • Strong writing and storytelling skills in both Korean and English. • Ability to create clear, concise, and engaging content tailored to various audiences. • Analytical mindset with the ability to interpret data and optimize content strategies. • Knowledge of content distribution tools and platforms (e.g., social media schedulers, email marketing tools). • Personal Qualities • Highly creative and detail oriented. • Strong organizational and project management skills. • Team player with excellent communication and collaboration abilities. Preferred Qualifications • Experience in content marketing for the education or travel industry. • Familiarity with the EF brand and mission. • Knowledge of trends in digital marketing and the ability to adapt strategies accordingly. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign) is highly preferred, especially for creating or editing social media and marketing assets What We Offer • A dynamic and international work environment. • Opportunities for professional growth and development. • A chance to make an impact by connecting people through education and cultural exchange. About EF Education First At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and and/or reference checks, as applicable.

About EF

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that shares a common mission of opening the world through education, offering language, academic, cultural exchange and education travel programs.

Some companies are in the business of technology. Others are in the business of finance, sports, or soft drinks. At EF, we’re in a different kind of business. One that’s a little less tangible, and a lot more important. We’re in the business of understanding.

For 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases, overcome barriers, and pave the way for a more understanding world.  You’ll find us working across more than 50 countries, with offices in some of the world’s greatest cities—each one filled with smart, driven people who push each other to be better every day.  And yes, we have technology, we have finance, we even have sports with our own professional cycling team.  But it’s what we do with it—building greater understanding, breaking down barriers, and creating a better world that makes all the difference.  

A notice on recruitment scams

Education First (EF) accepts job applicant applications, reviews resumes and will contact you directly if there is an interest in your resume. Only submit your resume through our official website, careers.ef.com. We never ask our applicants to pay a fee for any service whatsoever.

Industry

Education & Training

Company Size

10,000+ employees

Headquarters

Zurich, CH

Year Founded

Unknown

Website

ef.com

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