Job Description
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
We are seeking an ambitious, highly creative, and fiercely organized Content Manager to lead digital and social content initiatives for our client’s activating partnerships in Formula 1. This can be either as global or team partners.
In this role, you will bridge the gap between commercial brand goals and authentic audience engagement.
The remit spans from orchestrating global social channels to producing high-end hero videos for sponsors within Formula 1. You will help oversee the end-to-end creation of world-class digital content. If you know how to build a distinctive narrative, seamlessly integrate a sponsor, and capitalize on audience insight, this is the role for you.
Key Responsibilities
- Content Strategy & Ideation: Develop and execute hero, hub and hygiene content strategies that align with our clients' (brands, teams, or drivers) commercial and marketing objectives.
- Production Management: Oversee the content production process. You will brief and collaborate with our production arm to ensure content is delivered on time, on budget, and to the highest standard.
- Commercial Integration: Create and pitch compelling branded content concepts that organically integrate Formula 1 sponsors, ensuring all contractual deliverables are met and maximized.
- Race Weekend Activation: Lead live, reactive, and planned social media activity during intense Grand Prix weekends. Adapt quickly to track action and viral moments.
- Stakeholder Management: Liaise daily with cross functional departments, and brand partners to build trusted, long-term relationships. You will be a key asset during shoots and ensure all content passes multi-level approval processes.
- Analytics & Optimization: Track content performance across social and digital platforms. Produce comprehensive, data-backed reports to feed measurement frameworks, demonstrate ROI and inform future strategies.
Requirements & Qualifications
- Significant experience in digital content management, social media strategy, and / or digital production - within a sports marketing agency, motorsport team, or high-profile sports brand.
- F1 Expertise: A deep understanding of the Formula 1 ecosystem. You’re passionate about the grid, you know technical jargon, you’re across the current meme culture, and how the modern "Drive to Survive" fan consumes the sport.
- Creative & Technical Skills: A strong portfolio demonstrating exceptional digital storytelling. While you are primarily a manager, proficiency in the Adobe Creative Suite (Premiere Pro, Photoshop) and an eye for design/editing is a major advantage.
- Platform Mastery: Expert knowledge of social media platforms (Instagram, TikTok, X, YouTube, LinkedIn) and their respective algorithms, trends, and community management tools.
- Agility under Pressure: The ability to thrive in an unpredictable, high-pressure environment. Formula 1 is unpredictable; you must be able to pivot a content plan instantly.
- Flexibility & Travel: A willingness to travel globally to select events, sponsor activations, or production shoots. Must be comfortable working non-traditional hours to accommodate global race time zones.
What We Offer
- Competitive Salary + performance-based agency bonuses.
- Unrivalled Access: Genuine integration into Formula 1, working directly with some of the biggest names and brands in the sport.
- Agency Culture: A dynamic, fast-paced, and highly collaborative hybrid working environment.
- Comprehensive Benefits: Private healthcare, generous annual leave, and dedicated training budget.
