Job Description

A. PROFILE

Role Title: Content Manager

Reporting to: Creative Senior Manager

Division: Creative Senior Manager

Department / Section: Marketing

B. CONTEXT

Purpose The purpose of this role is to oversee and guiding the creation, organization, and maintenance of content within an organization or project.

This role ensure that content is engaging, consistent, and aligned with the organization's goals, helping to drive brand awareness, audience engagement, and business growth.

Context The Marketing Communication Department is responsible for executing and implementing brand and communication strategy and building brand affinity among consumers. It will develop strategy to improve brand awareness, consumer experience and engagement and for effective brand and campaigns communication.

C. ROLE ACCOUNTABILITIES

• Develop and implement comprehensive content strategies for U9's digital media platforms, including the U9 Myanmar website and social media channels such as Facebook, Viber, Telegram, Instagram, YouTube, TikTok, LinkedIn, etc.
• Supervise the creation of clear, concise, and engaging content that aligns with the brand's tone of voice and style guidelines, ensuring consistency across all platforms.
• Oversee the preparation of marketing ad copies for both online and offline advertisements (Facebook, Viber, TikTok, Telegram, LinkedIn, Google Ads, DV360, SMS, MOA push notifications, IVR, sales kits, flyers, etc.), ensuring they meet strategic objectives and brand standards.
• Manage relationships with external agencies to coordinate digital engagement activities, including influencer partnerships and other collaborative efforts.
• Work closely with cross-functional teams to align content strategies with marketing objectives, ensuring that all content effectively supports overall business goals.
• Manage and mentor a team of content writer providing direction, feedback, and support to ensure high-quality outputs and professional development.
• Monitor content performance metrics, analyze data to assess effectiveness, and make informed decisions to optimize future content strategies for better results.
• Ensure all content aligns with U9's brand values, voice, and messaging, maintaining a cohesive brand image across all channels.
• Develop and maintain a content calendar to ensure timely and consistent delivery of content across all platforms.

D. KEY PERFORMANCE INDICATORS

• Brand Equity Index
• TOM brand awareness
• Brand Imagery Attributes
• Effective digital media performance: positive interaction with high engagement
• Campaign launch success
• Key segment customer acquisition
• On time delivery of work

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:

Internal: Direct report, Department Director, creative team, Digital Media team, Cross Functional Departments

External: Agency, Vendor

Decision Making

• Work with Creative Senior Manager in providing approval on campaign content strategy and plan.

• Oversight of the formal process to sign off all communications copy/storyline to ensure adherence to the brand tonality and consistency.

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 7+ year experience in content planning and writing in agency or consumer goods company
• High level knowledge in communication disciplines and skills
• Fluent writing and speaking in Myanmar and English is a must
• High level knowledge in digital users' behaviours and their interests
• Stay updated on industry trends, emerging technologies, and best practices to drive innovative content approaches and enhance audience engagement.
• Strong skills in MS Office, Power Point, Internet and email
• Able to work independently and as part of a team
• Good Communication and interpersonal skill
• Experience working in multi-cultural environment
• Knowledge and capability to write in different formats such as articles, blogs, social media posts, website content, tik tok etc.

Minimum Entry Qualifications

• Bachelor's degree is a must with Certificate/Diploma in Marketing Communications/ Business Administration
• Certificate in Digital Marketing is preferable