Job Description

Content Manager

Permanent

Hybrid (Manchester Airport)

About CAVU

For airports, for partners, for people. We are CAVU.

At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody—from the smallest ideas to the biggest transformations. Every day is an opportunity to create better travel experiences.

From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel smoother for passengers and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the support to grow, and the freedom to be your authentic self. Whether you’re working from our offices, from home, in our lounges, or on the road, we provide an environment where you can create, innovate, and help transform airport travel.

Together, we can reach new heights. Together, we are CAVU.

The role

As Content Manager (B2B), you’ll lead the planning, creation and optimisation of content that supports CAVU’s marketing and growth ambitions.

Working as part of the Customer Marketing team, you’ll identify high-impact content opportunities and turn complex products, services and proof points into clear, compelling and audience-led content. Your work will play a key role in building brand awareness, strengthening our propositions, and supporting demand generation across the B2B funnel.

You’ll own the end-to-end content lifecycle—from idea generation and briefing through to creation, publication and optimisation—ensuring all activity is insight-led, aligned to wider marketing priorities, and delivers measurable impact.

Key responsibilities include:

• Defining and prioritising B2B content opportunities aligned to marketing plans, audience needs and growth objectives
• Generating creative, insight-led content ideas, formats and themes that drive awareness, engagement and pipeline
• Creating high-quality content across key touchpoints including proposition pages, landing pages, thought leadership, case studies, nurture journeys and sales enablement materials
• Translating complex propositions into clear, engaging and commercially effective messaging
• Managing and optimising content across owned digital channels, ensuring best practice in CMS usage and content structure
• Monitoring performance and using data, SEO insight and audience behaviour to continuously improve content effectiveness
• Collaborating with stakeholders across marketing, product, SEO and growth teams to deliver joined-up campaigns and activity
• Maintaining high editorial standards, consistency and alignment to brand tone of voice

About You

You’re a strategic and creative B2B content specialist who knows how to turn complexity into clarity. You’re comfortable balancing big-picture thinking with hands-on delivery, and you’re driven by creating content that performs.

We’re looking for someone who:

• Has significant experience in B2B content marketing, content strategy or digital content management
• Is a confident writer and storyteller, with experience across multiple formats and channels
• Can translate complex products or services into clear, engaging and commercially impactful content
• Understands how content supports the full customer journey, from awareness through to conversion
• Has experience working with CMS platforms and understands on-site content best practice
• Has a good grasp of SEO and how content influences discoverability and performance
• Uses data and insight to evaluate performance and identify optimisation opportunities
• Builds strong relationships and works effectively across cross-functional teams
• Is highly organised, detail-focused and able to manage multiple priorities
• Brings curiosity, creativity and a proactive, solutions-focused mindset

You’ll also embody CAVU’s core behaviours—communicating openly, embracing change, delivering results, and always looking for better ways to improve both performance and customer experience.

The Perks

• 25 days holiday, increasing with service (up to 28)
• Option to buy up to 10 extra days + 4 flexible bank holidays
• 10% company pension
• Annual bonus scheme
• On-site gym
• MediCash scheme
• A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to health & wellbeing events, ID&E activities, and learning opportunities
• Formal and informal development options, including mentoring programmes and learning grants
• Enhanced parental leave (T&Cs apply)

Equal Opportunities and Reasonable Adjustments

We’re building something brilliant at CAVU: a diverse team of people who reflect the global customer base we serve. We’re proudly part of MAG, and together we’re on a mission to be number one in our industries — and that takes talent in all its forms.

Whether this is your first role or your next big step, we want to hear from you, even if you don’t think you tick every box. What matters most is what you bring.

We’re proud to be a Disability Confident employer. If you need any adjustments to support your application or interview, just let us know — we’re committed to helping you perform at your best.

Our Colleague Communities play a big part in that journey, including Women’s Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), RespectABILITY (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.

CAVU