As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!
Meijer Rewards
Weekly pay
Scheduling flexibility
Paid parental leave
Paid education assistance
Team member discount
Development programs for advancement and career growth
Please review the job profile below and apply today!
This position is responsible for channel execution & strategy, content planning, and asset allocation for key initiatives across owned media, in partnership with Brand Experience, Category and other Business teams. This function bears responsibility for message and asset allocation based on customer relevance, business value, and cross-channel integration, with a focus on driving connectivity between strategy and in-channel execution. This individual assists in directing the efforts of the Brand Marketing, Promo Planning, and Business Ops teams to drive synergy at both strategic and tactical levels, and partners with cross-functional teams across the organization.
WhatYou’llbe Doing:
Understand and evaluate campaign goals andobjectivesfrom a content and channel perspective across owned media.
Review and filter marketing initiatives and messages to assign andallocateassets based on message prioritization, customer relevance, business value, and integrated marketing planning.
Own the strategy and execution of assigned owned media channels, including building send logic, audience targeting, and message sequencing.
Develop, manage, and evolve a testing roadmap; share learnings with the broader team onwhat’sworking and whatisn’t
Demonstratea high levelof understanding of strategy, media, creative, design/development/production process, and industry/usage best practices.
Educate the organization (i.e., process definition,developschannel and content standards,drivescompliance, etc.).
Develop and continually seek improvements in customer experience, effectiveness, and efficiency, and to reduce costs and/or positively impact sales and margins.
Lead andfacilitatethe content planning process to ensure solid integrated marketing from strategy to execution.
Collaborate closely with BrandExperience, Category, Media, and Business Ops teams to build and execute marketing plans.
Choreograph content and channel placement withrequestorsin planning and execution.
Identifycontent collisions/conflicts and investigate and resolve by recommending and implementing solutions.
Collaborate closely with Project Management and Centers of Excellence toestablishworkflowfor requesting, creating, editing, publishing, and retiring content ina timelyfashion.
Proactively look for ways to improve and choreograph content flow through cross-functional departments.
Set and manage expectations for cross-functional teams (internal, external, agency partners, vendors).
Monitor andmaintaincontent inventories, matrices, and channel calendars.
Review and approve/reject work requests, audience lists, and send logic before execution — applying a quality-control lens and raising questions when inputsdon’tlook right.
Proof and approve content.
Manage conflicts.
What You Bring with You (Qualifications):
Bachelor’s degree in Communications, Marketing, and/or Advertising preferred.
3–5 years of retail marketing or content development experience isrequired
Interactive content development, retail marketing, and basic understanding of Microsoft Office Suite.
Good project management skills. Ability to educate others, multi-task, and work collaboratively.
The ability to lead through ambiguity and influence cross-functional teams is critical.
Strong attention to detail with the instinct to slow down, verify, and ask clarifying questions when something looks off — even when inputs come from trusted partners.
Comfortable working at pace through a high volume of work in a rapidly evolving owned media environment.
It takes guts to start a business during the Great Depression. And it takes vision to keep it going.
Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Nearly thirty years later, his son, Fred, pioneered the world's first-ever supercenter, laying the groundwork for what we are today: a multi-billion-dollar household name in retail. But we’re not stopping there.
We recently launched the nation’s largest grocery home-delivery service, once again reinventing the grocery shopping experience.
While a lot has changed over the years, one thing remains the same: we are still family-owned. That sense of family is fundamental to everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years.
So, if you share our pioneering spirit and take pride in helping others, we would love to connect with you. And together, we can bring more good to life and our community.
