Job Description
Long Description
About the Role
Capgemini is seeking a highly skilled Content Management Manager to lead the development, governance, optimization, and performance of digital content across global platforms. The ideal candidate will have strong expertise in SEO, Generative Engine Optimization (GEO), AI Search, content lifecycle management, and content governance, combined with the ability to collaborate effectively with international stakeholders.
This role will drive content excellence, ensuring that digital experiences are optimized for both traditional search engines and emerging AI-powered discovery platforms while aligning with business objectives and brand standards.
Key Responsibilities
- Define and execute comprehensive content strategies that support business, marketing, and customer experience objectives.
- Lead content planning, creation, optimization, publishing, and governance activities across digital channels.
- Drive website and content performance through advanced SEO, GEO, and AI Search Optimization strategies.
- Establish content standards, governance frameworks, taxonomy, metadata, and content quality processes.
- Partner with marketing, product, UX, analytics, and business teams to deliver high-performing content experiences.
- Monitor content effectiveness using analytics tools and provide data-driven recommendations for improvement.
- Manage content audits, identify optimization opportunities, and implement continuous improvement initiatives.
- Support localization and global content deployment requirements across multiple markets.
- Ensure all content complies with brand, accessibility, legal, and regulatory guidelines.
- Act as a key point of contact for international stakeholders, driving alignment across global teams and business units.
- Stay updated on emerging AI search trends, search engine algorithm changes, and content management best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Business, Information Management, or a related field.
- 6+ years of experience in Content Management, Digital Marketing, Digital Experience, or related areas.
- Strong expertise in:
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- AI Search and AI-powered content discovery
- Content Strategy and Content Governance
- Content Optimization and Performance Measurement
- Hands-on experience with content management and analytics platforms, including:
- Adobe Experience Manager (AEM)
- Google Analytics and/or Adobe Analytics
- SEMrush
- Other SEO and content performance tools
- Proven experience managing enterprise-scale digital content ecosystems.
- Demonstrated ability to work with and influence senior stakeholders across international and multicultural environments.
- Strong analytical and problem-solving skills.
- Excellent presentation and communication skills.
- Business-fluent English (C1 level or above).
Preferred Qualifications
- Experience in the Automotive and/or Financial Services industries.
- Knowledge of AI-driven content personalization and digital experience platforms.
- Experience working within global organizations and complex matrix structures.
- Familiarity with content accessibility standards and UX writing best practices.
- Relevant certifications in SEO, Analytics, Adobe Experience Manager, Digital Marketing, or Content Strategy are a plus.
