Location: Bengaluru,Karnataka,India
About ALLEN Online
ALLEN Online is the digital wing of ALLEN Career Institute, India’s most trusted name in test preparation, shaping the futures of millions of aspirants across JEE, NEET, Olympiads, Boards, and beyond. With a legacy of 37 years of academic excellence, ALLEN is now expanding its impact through its digital vertical, leveraging powerful brand storytelling and large-scale communication across both digital and offline platforms.
We are seeking a Content Lead to lead content initiatives for ALLEN Online. This role will focus on crafting and reviewing all content initiatives and leading a team of writers to deliver high-quality deliverables across Performance Marketing, CRM, Social, UI/UX, and print content, among others.
This is a hands-on role with clear ownership—ideal for someone who enjoys building systems, sharpening narratives, and delivering measurable impact within defined timelines.
Key responsibilities
Lead & manage content delivery
Lead, mentor, and manage a team of copywriters to deliver high-quality output under a fast-paced TAT-driven environment.
Set clear standards for quality, tone, and turnaround across all content deliverables.
Craft & review high-impact copy
Write, edit, and review conversion-driven copy for ads, landing pages, emails, WhatsApp, push notifications, and social platforms.
Ensure consistency, clarity, and persuasion across all communication.
Storytelling & tailoring content
Champion authentic, human-centred storytelling that builds trust and emotional connection with students and parents.
Spearhead the tailoring of content for different use cases–demarcated by cohorts (for e.g. Tier 1 vs Tier 2) as well as channels (for e.g. microcopies for UI/UX vs. marcom for WhatsApp).
Stakeholder alignment
Act as the content SPOC for sales, product, business, and marketing stakeholders—translating business requirements into clear, effective content briefs & solutions while ensuring alignment across teams.
Partner closely with brand, performance, CRM, product, design, and social teams to execute integrated content initiatives.
Communication consistency & hygiene
Drive consistency, accuracy, and quality across all marketing and consumer communications by establishing hygiene checks, tone guidelines, and review processes across marcom and allied touchpoints.
Performance & optimisation
Track content performance metrics, analyse outcomes, and optimise messaging based on insights.
Stay updated with trends in digital marketing, education communication, and content formats.
Qualifications & skills
8–10 years of experience in content strategy, copywriting, and team leadership (edtech, D2C, or consumer brands preferred).
Excellent command of English and Hindi (written and spoken).
Proven exposure to digital & print campaigns.
Working knowledge of performance marketing and CRM content.
A confident leader who can manage teams, timelines, and stakeholders effectively.
Strong storytelling ability with cultural sensitivity and attention to detail.
Comfortable working in fast-paced environments with defined goals and deadlines.
At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionising education with a tech-first approach.
We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.
Join us in reshaping education for the digital era and unlocking the full potential of every student!
