• 
  Develop and execute lead generation strategies through digital marketing campaigns.
• 
  Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads.
• 
  Implement and monitor SEO and content marketing strategies to enhance online visibility.
• 
  Oversee and manage social media accounts, ensuring consistent engagement and growth.
• 
  Create compelling email marketing campaigns for both potential clients and job seekers.
• 
  Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance.
• 
  Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates.
• 
  Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
• 
  Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation.

1
.
Lead Generation & Revenue Growth

• 
  Generate 500+ high-quality inbounds leads per month
  for HR services.
• 
  Support the sales team in closing 10+ contracts per month through digital channels.
• 
  Contribute to company annual revenue target by executing targeted digital campaigns.
• 
  Run conversion-optimized paid ads on LinkedIn, Google, and Meta.
• 
  Develop an automated lead muturing system
  to increasing conversion rates.

2
.
Brand Authority &
Thought Leadership

• 
  Position
  People & Partners as the #1 HR consulting firm in Ghana & internationally.
• 
  Create &
  distribute 10+ case studies, success stories, and client testimonials annually.
• 
  Secure 5+ PR features/interviews in top HR, business, and industry publications.
• 
  Establish People
  & Partners’ executives as LinkedIn thought leaders with viral content.
• 
  Grow LinkedIn page to
  50K+ engaged followers by December 2025.

3.
Content Strategy &
Digital PR

• 
  Develop
  a high-impact content calendar
  for blogs, LinkedIn, email, and social media.
• 
  Publish 4+ high-value
  blog posts per month on HR trends, case studies & expertise.
• 
  Create engaging video
  content (success stories,
  interviews, HR insights).
• 
  Manage weekly
  LinkedIn newsletters & HR industry insights.
• 
  Optimize SEO &
  drive organic traffic through strategic content & backlinking.

4
.
Paid Advertising &
Performance Marketing

• 
  Launch
  & manage data-driven ad campaigns on Google Ads, LinkedIn, & Meta.
• 
  Optimize cost-per-lead (CPL) &
  customer acquisition cost (CAC) to maximize ROI.
• 
  Run A/B testing & conversion
  rate optimization (CRO) for lead pages.
• 
  Track & analyze
  campaign performance to refine marketing strategy.
• 
  Increase email list
  by 10K+ new, high-quality subscribers through targeted campaigns.

5
.
Partnerships &
Community Growth

• 
  Establish 5+
  strategic partnerships with HR, business, and media influencers.
• 
  Launch the Apricot Program to
  strengthen relationships with key partners.
• 
  Grow engagement in a
  new HR-focused community/forum for thought leadership.
• 
  Drive
  email marketing &
  automation
  for client retention and referral growth.

Requirements

• 
  Proven experience as a Digital Marketing Manager/Strategist in a B2B setting, preferably in Recruitment or HR Services.
• 
  Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.
• 
  Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.).
• 
  Ability to create and implement effective lead generation strategies.
• 
  Excellent analytical skills and experience using Google Analytics or similar tools.
• 
  Familiarity with LinkedIn outreach and automation tools.
• 
  Certification in Google Ads, HubSpot, or Digital Marketing is a plus.
• 
  Knowledge of B2B marketing and employer branding.
• 
  Strong written and verbal communication skills.
• 
  Ability to work independently with minimal supervision.
• 
  Creative mindset with a data-driven approach to marketing.