People and Partners Group

Content & Growth Marketing Specialist

People and Partners Group  •  Accra, GH (Onsite)  •  3 months ago
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Job Description


About the Role
Our client is seeking a results-driven Content & Growth Marketing strategist with a strong focus on lead generation. The ideal candidate should have a strong background in developing and executing digital marketing campaigns that attract and convert potential clients.
Key Responsibilities:

  • Develop and execute lead generation strategies through digital marketing campaigns.

  • Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads.

  • Implement and monitor SEO and content marketing strategies to enhance online visibility.

  • Oversee and manage social media accounts, ensuring consistent engagement and growth.

  • Create compelling email marketing campaigns for both potential clients and job seekers.

  • Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance.

  • Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates.

  • Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.

  • Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation.


Requirements


  • Proven experience as a digital marketing manager/strategist in a B2B setting, preferably in recruitment or HR services.

  • Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.

  • Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.).

  • Ability to create and implement effective lead generation strategies.

  • Excellent analytical skills and experience using Google Analytics or similar tools.

  • Familiarity with LinkedIn outreach and automation tools.

  • Certification in Google Ads, HubSpot, or digital marketing is a plus.

  • Knowledge of B2B marketing and employer branding.

  • Strong written and verbal communication skills.

  • Ability to work independently with minimal supervision.

  • Creative mindset with a data-driven approach to marketing.
People and Partners Group

About People and Partners Group

People and Partners Group has a wide range of industry consultants and experts from high-end to very technical industries and fast clientele growth across Africa, the Middle East as well as in the US, the UK, and India including the Fortune 500.

We give clients access to specialized experts that drive scale, innovation, and speed to market, supporting talent acquisition, retention, and business growth initiatives that advance how companies serve the world.

People & Partners Group is a trusted global brand that provides a unique, cost-effective, one-stop source for all Human Resources needs.

Our services include Executive Recruitment, Corporate Training, Salary Survey, Payroll Management, Outsourcing, HR Audit, Career Coaching, CV Writing, Interview Coaching.

Our commitment is to help our clients focus on their core business proficiencies to be successful while we strategically manage the entire HR and talent acquisition processes; churning game-changing talents and effective solutions for the organization.

We have three key objectives:

1. Support a performance-driven global business that’s focused on growth.

2. Maximise our operational flexibility by promoting a "light-touch" approach to all stakeholders.

3. To promote transparency and accountability in all aspects of our operations.

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Accra, GH
Year Founded
2019
Website
peopleandpartnersgroup.com
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