Role Summary

We are seeking a
skilled and innovative Social Media Manager / Digital Marketer to strengthen
TDL’s digital footprint, engage professional audiences, and drive measurable
growth through strategic online campaigns. This role is responsible for
developing and executing end-to-end strategies, creating compelling content,
and analyzing performance to elevate our brand presence across digital
platforms.

Key Responsibilities

1. Strategy &
Planning

• 
  Design and execute a comprehensive
  digital and social media strategy aligned with TDL’s goals.
• 
  Define target audiences, set measurable
  KPIs, and develop campaign roadmaps.

2. Content Development
& Management

• 
  Create, curate, and schedule
  high-quality content (posts, videos, graphics, articles) across platforms
  such as LinkedIn, Instagram, X (formerly Twitter), and Facebook.
• 
  Ensure consistency in brand tone,
  messaging, and visual identity.

3. Campaign Execution
& Performance Tracking

• 
  Plan and manage paid digital campaigns,
  including social media and Google Ads.
• 
  Track key metrics (reach, engagement, conversions,
  etc.) and generate insights-driven reports.

4. Community
Engagement

• 
  Manage interactions, foster online
  conversations, and coordinate digital promotions to build audience
  loyalty.

5. Collaboration &
Innovation

• 
  Work closely with HR and the Commercial
  team to ensure aligned messaging and smooth campaign rollouts.
• 
  Stay updated on industry trends, tools,
  and innovations to maintain a competitive edge.

Requirements

Requirements

• 
  Minimum of 2 years’ hands-on experience
  in social media management and digital marketing.
• 
  Strong content creation abilities,
  including copywriting, basic design, and video editing.
• 
  Proficiency with digital ad platforms
  (e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google
  Analytics).
• 
  Excellent communication, organizational,
  and project management skills.
• 
  Experience in HR, recruitment, or
  professional services is an added advantage.