Drumelia Real Estate

Content & Distribution Lead

Drumelia Real Estate  •  Onsite  •  4 months ago
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Job Description

At Drumelia, content is not marketing decoration. It is how we build trust, shape perception, attract talent, and elevate the real estate profession.

We are looking for a Content & Distribution Lead to own and operate our content system end-to-end. This is a key role in building a marketing engine that compounds over time, not a social media execution role.

You will be responsible for ensuring that every meaningful insight, listing, conversation, podcast, or video is turned into high-quality, well-distributed content across all relevant platforms.

This role sits at the intersection of strategy, execution, organization, and editorial judgment.

Your mission

To build and run a disciplined, high-standard content and distribution system that consistently communicates Drumelia's vision, professionalism, and values, while maximizing the impact of everything we produce.

Key responsibilities

  • Own the content calendar across all platforms (YouTube, Instagram, LinkedIn, blog, newsletter, etc.)
  • Translate long-form content (videos, podcasts, talks, interviews) into short-form and written formats
  • Define and execute clear repurposing logic so no valuable content is underused
  • Ensure publishing consistency, timing, and prioritization
  • Prepare and publish blog content within an established SEO & GEO framework
  • Coordinate closely with:
    • Videographer (production)
    • Senior Editor (post-production)
    • Head of Marketing (performance insights, priorities, SEO/GEO strategy)
    • CEO (direction, voice, strategic themes)
  • Maintain high quality and brand standards across all outputs
  • Use AI tools intelligently to improve efficiency and scale
  • Bring structure, clarity, and rhythm to daily marketing execution

What this role is not

  • Not a junior social media manager
  • Not a pure content creator or designer
  • Not a community manager
  • Not a performance marketing role

This role owns the system, not just tasks.

Who this role is for

  • Is extremely organized and reliable
  • Has strong editorial judgment and taste
  • Thinks in systems, not isolated posts
  • Is comfortable with responsibility and ownership
  • Understands how different platforms work
  • Has working knowledge of SEO principles
  • Wants to build something long-term

Mindset & values

We are building a company with the ambition to elevate the real estate industry, not just participate in it.

  • Cares about professionalism and quality
  • Prefers substance over noise
  • Values consistency over hype

What success looks like (6–12 months)

  • Clear and predictable content rhythm
  • Strong repurposing of long-form content
  • Consistent and clear brand messaging
  • A marketing system that runs without constant pushing

Practical details

  • Full-time, in-house role
  • Marbella based
  • High responsibility, high trust role

Apply if you are prepared to be challenged and perform at a high level.

Drumelia Real Estate

About Drumelia Real Estate

Drumelia is a real estate company built on decades of knowledge and trust with an international clientele. Renowned for being a household name in Marbella’s high-end luxury real estate market, our priority is to provide excellent service for buyers and vendors alike, which is why our team is consistently equipped to meet the highest standards. We take great pride in what we do, continually adapting to the ever-changing realm of real estate through hard work and innovative thinking.

As leaders in the Marbella International Real Estate market, the standards that we have set must constantly be up to par, and expectations are to be continually met. Over the years, Drumelia has not only set out to build well-structured marketing strategies but assembled a strong team of individuals who are experts in their respective fields to lead our marketing department.

Industry
Real Estate & Property
Company Size
11-50 employees
Headquarters
Marbella, ES
Year Founded
1997
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