Allegro

Content Development Excellence Specialist (Copywriter)

Allegro  •  Remote  •  5 days ago
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Job Description

At Allegro, we power one of the largest e-commerce platforms in Central and Eastern Europe, serving millions of customers every day. We are looking for an experienced Content Development Excellence Specialist (Copywriter) to support marketing communication for the Czech & Slovak market.

In this role, you will create and adapt brand and trade communication, ensuring all content is culturally relevant, engaging, and consistent with Allegro’s brand standards across Czech and Slovak markets.

Key responsibilities

  • Ensuring brand consistency across brand, trade, and category campaigns
  • Creating marketing copy for campaigns, ongoing communication, and traffic-driving activities

  • Translating and localizing communication from English into Czech and/or Slovak

  • Adapting messaging to ensure relevance and resonance with Czech & Slovak consumers

  • Preparing claims and messaging for Key Visuals (KV)

  • Creating naming concepts for business units, sub-brands, services, and features

  • Ensuring linguistic and tonal consistency across all marketing communication

  • Reviewing and validating communication created by internal and external teams

  • Providing feedback on and corrections to agency-created content

  • Supervising aliases, logotypes, and design-related communication consistency

  • Supporting communication quality initiatives and internal writing standards

  • Supporting ad hoc communication and operational requests

  • Handling communication reviews via dedicated approval channels

  • Supporting internal writing consultation channels and teams

Key responsibilities

  • Ensuring brand consistency across brand, trade, and category campaigns

  • Creating marketing copy for campaigns, ongoing communication, and traffic-driving activities

  • Translating and localizing communication from English into Czech and/or Slovak

  • Adapting messaging to ensure relevance and resonance with Czech & Slovak consumers

  • Preparing claims and messaging for Key Visuals (KV)

  • Creating naming concepts for business units, sub-brands, services, and features

  • Ensuring linguistic and tonal consistency across all marketing communication

  • Reviewing and validating communication created by internal and external teams

  • Providing feedback on and corrections to agency-created content

  • Supervising aliases, logotypes, and design-related communication consistency

  • Supporting communication quality initiatives and internal writing standards

  • Supporting ad hoc communication and operational requests

  • Handling communication reviews via dedicated approval channels

  • Supporting internal writing consultation channels and teams

Requirements

  • Native Czech and fluent Slovak speaker as must

  • Excellent command of English (written and spoken)

  • Proven experience in marketing copywriting, localization, transcreation, brand communication, or creative communication roles

  • Strong understanding of tone of voice and communication consistency

  • Ability to adapt global communication to local market specifics and consumer expectations

  • Experience working with multi-channel marketing communication

  • Ability to work independently while collaborating effectively with multiple stakeholders

  • Excellent attention to detail and language accuracy

  • Experience working with agencies and creative teams

  • Polish language skills and experience in e-commerce, retail, or tech environments is nice to have

What we offer

  • Part-time cooperation model (20 h/week) Dohoda o provedení práce

  • Opportunity to shape communication for one of the leading e-commerce brands in the region

  • International and collaborative working environment

  • Space for creativity, ownership, and strategic impact

  • Work on diverse campaigns and innovative communication formats

  • Hybrid or 100% remote work at least until the end of 2026, with the possibility of extension

  • Opportunity to transition into a full-time contract from January 2027

  • Collaboration with experienced marketing, branding, and creative teams

Allegro

About Allegro

Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin.

We operate a marketplace model which means that customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on our platform.

We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 22 million customers visit our platform, which is equivalent to almost 80% of all Internet users in Poland. They can choose from over 250m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest 50k pickup points network.

In 2019 we celebrated the 20th anniversary of Allegro in Poland.

For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.

We currently employ more than 7000 employees and each of us ranks among the best experts in their field. Whether it’s in Technology, Customer Experience, Commerce, Delivery Experience or many other teams, we’re all proud to say that Allegro employs the best people on the market and all of us are ready to admit that it’s #goodtobehere.

ESG Report 2022: https://allegro.pl/zobacz/esg

Career at Allegro: https://jobs.allegro.eu/ Allegro Tech: https://allegro.tech/

Brand Journal: magazyn.allegro.pl

Support & help: pomoc.allegro.pl // facebook.com/allegro

Industry
IT & Software
Company Size
5,001-10,000 employees
Headquarters
Poznań, PL
Year Founded
1999
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