Melbourne, Victoria | CBD Head Office
18 Month Fixed Term Contract | Hybrid Working
Competitive Salary | Attractive Discounts on RACV Products
Great things start here
Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference.
About the opportunity
As a Content Designer, you'll play a key role in designing and optimising content across RACV Insurance's digital quote, accounts, and self-service experiences. Working within established digital products and customer journeys, you'll help make complex information easier to understand, navigate and act on.
This role centres on continuous improvement, where you'll work within existing design systems, regulatory requirements and product frameworks to create clear, accessible and customer-centred content that enhances both usability and customer outcomes.
Partnering closely with various teams, you'll bring a content-led mindset to the design process and help ensure content supports customer needs, business objectives and accessibility standards.
Key responsibilities
Design and deliver content across RACV's digital products, including web and mobile experiences.
Write and design clear, accessible and user-focused content that simplifies complex customer journeys.
Analyse data to identify opportunities to optimise and improve content using research, analytics, SEO insights and testing.
Collaborate with designers, product teams and stakeholders to deliver high-quality customer experiences.
Contribute to content planning, design system management and content governance practices.
Support A/B and usability testing to make informed content decisions and improve customer outcomes.
Ensure all content aligns with RACV's brand, voice, tone, accessibility and compliance requirements.
Leverage AI tools and emerging technologies to help refine, test and improve content approaches.
What you’ll need to be successful
Demonstrated experience in Content Design, UX Writing, Content Strategy or a similar role.
Experience in UX writing for digital quote flows, customer journeys and optimising conversion.
Hands-on experience working with Figma
Experience with Miro, Jira and Confluence would be desired
Strong understanding of user-centred design principles, customer experience and digital product delivery.
Excellent written communication skills with the ability to simplify complex information into clear, compelling content.
Experience using research, analytics, SEO insights and testing to inform content decisions.
Strong stakeholder engagement skills and the ability to work effectively across multidisciplinary teams.
A portfolio demonstrating user-focused writing and content design outcomes.
There’s so much on offer when you join RACV
A flexible, informal work environment that supports balance between work and home
Generous discounts on home and car insurance policies and RACV roadside care
RACV Club membership and great discounts across RACV resorts
Monthly-updated discounts from a wide range of corporate partners
Our difference
At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.
Application process
Applicants will be required to provide evidence of their eligibility to work in Australia and consent to a criminal record check.
How to apply:
Become part of an iconic, purpose-driven organisation that gives you the chance to challenge yourself, with rewarding work and opportunities that create an impact beyond your role.
Join RACV if you want to help improve lives in the areas of home, energy, motoring & mobility, and leisure. Your personality will be welcomed, and you’ll work with people who care, in a role where you can make a difference and have room to grow.
Whether you’re providing roadside assistance to those in need, installing smart solar solutions, creating memorable experiences at our clubs and resorts, or designing products and services in one of our two corporate offices — we have people and policies to support you, and benefits you’ll use.
The journey so far
Since 1903, RACV has been one of Australia’s most trusted brands and is the largest member organisation in Victoria. We’re famous for not letting people down and we’re not about to stop.
Our values — innovation, accountability, care, and team — guide us to ensure we’re there for our customers, members, and our wider community.
As Victoria’s largest member organisation, we advocate on issues on behalf of our over 2.2 million members. We partner with organisations that are improving lives. Together we are making communities stronger.
We’re proud to offer the kind of opportunities only a diverse business can provide. If you’re interested, we’re looking for the best and brightest minds to join the next chapter.
