Smart Energy | Byron Bay Based + Travel
We’re building a proof machine.
Every week, Australians are switching to Smart Energy, installing smarter energy solutions and changing the way they power their homes.
Those stories are happening all over the country.
Your job is to go and get them.
Show up at an install. Meet the customer. Capture what changed. Find the story behind the numbers. Then turn it into content that makes the next person stop scrolling, pay attention and book a call.
We’re looking for a hands-on Content Creator who can shoot, edit and publish across organic and paid social.
You won’t be sitting around waiting for briefs.
This is a new role with plenty of room to experiment, build the playbook and make the content function your own.
Travel to customer homes and installation sites to capture real customer stories.
Film and photograph the journey from installation through to results.
Interview customers on camera and turn their experience into natural, compelling content.
Capture testimonials, before-and-after stories, product footage and real-world proof.
Shoot, edit and publish content across Instagram, TikTok, Facebook, LinkedIn and YouTube.
Turn longer shoots into multiple pieces of short-form content.
Create Reels, TikToks, Shorts, customer stories, behind-the-scenes footage and social-first creative.
Keep content relevant, current and built for how people actually consume social media.
Produce and refresh creative for Meta advertising campaigns.
Develop new hooks, angles, formats and concepts to continuously test.
Work with the marketing team to understand what is converting and create more of what works.
Help combat creative fatigue by maintaining a strong pipeline of fresh assets.
Understand that content for conversion is different from content for engagement, and be able to create both.
Point the camera inward and show people what working at Smart Energy actually looks like.
Capture our teams, offices, events, sales culture and behind-the-scenes moments.
Create content that helps future employees understand who we are before they even apply.
Own and maintain the content calendar.
Keep a consistent publishing rhythm without needing to be chased.
Plan shoots and coordinate travel, talent and locations.
Maintain an organised library of footage, photography and creative assets.
Work closely with the wider marketing team so content supports leads, sales and business growth, not just likes.
2+ years' experience creating video and photography content, whether in-house, agency or freelance.
A showreel or portfolio demonstrating short-form social video and photography.
Confident shooting video and photography independently.
Strong editing skills using Premiere Pro, Final Cut Pro, CapCut or similar.
A strong understanding of what performs across Instagram, TikTok, Facebook and Meta advertising.
Comfortable interviewing real customers and getting natural, usable stories on camera.
Able to plan and run a shoot from start to finish without constant supervision.
Strong creative instincts with an understanding of hooks, pacing, storytelling and social-first formats.
Organised enough to manage content schedules, footage and asset libraries.
Commercially minded and interested in understanding what content actually drives action.
Current driver's licence.
Willingness to travel to customer sites and Smart Energy locations when required.
If you know your way around a camera, understand what makes someone stop scrolling and want the freedom to build something from the ground up, we’d love to see your work.
Apply now with your resume and a link to your portfolio, showreel or examples of content you’ve created.
#SmartEnergyGroupOps
Smart Energy was founded to help Australia realise its full solar potential through harnessing our lucky country’s abundance of sun. As a vertically integrated solar technology company, our mission is to save the planet, one roof at a time. We’re reducing the energy costs of Australian households and businesses while improving the nation's green credentials.
In 2016 long-time friends Elliot Hayes and Beau Savage co-founded the company after having worked in Solar since finishing school. In this short time, Smart Energy has grown to more than 200 staff with offices in Byron Bay, Newcastle, Sydney, Hobart, Adelaide, Wollongong, Melbourne, and Brisbane.
We are now one of Australia’s market leaders in solar and currently average more than 100 installations a week.
How we work
Quality and customer satisfaction is at the core of what we do. That’s why we only use Clean Energy Council accredited Installers and Tier 1 products. We are committed to providing an environmentally friendly, affordable and enduring alternative to the polluting and increasingly expensive electricity generators & retailers.
