Job Description

About Wego & ShopCash

Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.

ShopCash is a cashback and rewards platform launched by Wego in MENA. It gives users access to cashback offers, promo codes, deals, and vouchers across hundreds of merchants — making brand and deal discovery easier while enabling savings on every purchase. ShopCash operates in KSA, UAE, and Egypt.

About the Role

We're looking for a skilled and creative Social Media Content Creator to own the content calendar and produce high-quality, platform-native content across Instagram, Facebook, LinkedIn, TikTok, and Snapchat for our KSA and Egypt markets.

This is a content execution role. The ideal candidate is a strong visual storyteller with video creation capability, deep familiarity with Arabic-language audiences, and a track record of producing content that performs.

Key Responsibilities

1. Content Calendar Ownership

• Plan and manage the monthly and weekly content calendar across all platforms (Instagram, Facebook, LinkedIn, TikTok, Snapchat) for KSA and Egypt

• Coordinate with the growth and partnership teams to align content with campaigns, merchant promotions, and seasonal moments

• Ensure a consistent publishing cadence and platform-appropriate scheduling

2. Content Creation

• Develop and produce high-quality content — short-form video, static posts, carousels, Stories, and Reels — tailored to each platform's format and audience behaviour

• Write compelling Arabic and English copy that is culturally appropriate and resonant for KSA and Egyptian audiences

• Follow ShopCash brand guidelines for tone, visual identity, and creative direction

• Use AI tools to accelerate ideation and production efficiency

3. Platform-Native Execution

• Adapt content format, tone, and length to each platform: short-form video for TikTok and Snapchat, visual storytelling for Instagram, professional and value-led for LinkedIn, community-oriented for Facebook

• Stay current on platform algorithm changes, trending content formats, and audience behaviour — particularly in KSA

• Brief or direct the design team where required for supporting visual assets

4. Boosted Post Coordination

• Identify and flag organic content suitable for boosting in coordination with the marketing manager

• Ensure boosted post creatives are adapted appropriately for the promoted format

5. Performance Tracking

• Monitor content performance metrics (reach, engagement rate, follower growth, video views) on a weekly basis

• Report on content performance and recommend adjustments to the calendar or format mix based on data

Required Skills & Experience

Experience

• 3–5 years of experience in social media content creation for a consumer brand, app, or e-commerce product

• Demonstrated experience owning a content calendar across multiple platforms and markets

• Prior experience in a cashback, fintech, e-commerce, or rewards brand is an advantage

• Preference will be given to candidates with experience working across KSA, UAE, and Egypt markets

Content & Creative Skills

• Strong video creation skills: scripting, shooting, and editing short-form content (TikTok, Reels, Snapchat)

• Solid copywriting ability in Arabic (native or fluent) and English

• Proficiency in content creation and editing tools (e.g., CapCut, Adobe Premiere, Canva, Adobe Photoshop)

• Mandatory experience using AI tools for content ideation, caption writing, or creative production

Market & Platform Knowledge

• Strong understanding of the KSA social media landscape: platform preferences, trending formats, cultural sensitivities, and audience behaviour

• Familiarity with Egypt's digital content environment and how it differs from KSA

• Platform-specific expertise across Instagram, TikTok, Snapchat, Facebook, and LinkedIn

Working Style

• Ability to work independently and manage a content calendar with minimal supervision

• Strong attention to detail and brand consistency

• Collaborative — able to work cross-functionally with marketing, design, and commercial teams

Scope Clarification

This is not a social media manager or paid marketing role. The following are out of scope for this position:

• Paid advertising strategy

• Influencer programme management

• Social media strategy

• Community management