Job Description
Team Introduction
Lemon8 is a lifestyle information community where users can post image and video contents. Lemon8 offers practical and attractive content from a wide variety of genres such as beauty, fashion, gourmet, travel, and living. Users can find a free, diverse, and life-size lifestyle that matches their interests, or a life longing that is one step ahead of them.
Responsibilities
- Use methods such as user interviews and data analysis to gain a deep understanding of the content ecosystem, and set medium- to long-term goals based on the characteristics of the Japanese market and the needs of target users.
- Leverage strong content sense and stay attuned to trending topics both inside and outside the app to expand authentic, high-quality User generated content (UGC) content and contribute to building a vibrant UGC community.
- Demonstrate in-depth knowledge of the Japanese creator market, with a clear understanding of the unique appeals and motivations of creators and Key Opinion Leaders (KOLs), while designing targeted strategies to support their growth and nurturing flagship creators who serve as brand representatives for Lemon8.
- Collaborate closely with Product, User Growth, and Marketing teams, utilizing buzz content, integrated marketing, and advertising operations to drive Lemon8’s growth, awareness, and reputation.