Job Description

Compensation Amount:

24.00 USD HourlyThe Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.

ESSENTIAL FUNCTIONS

• Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.

• Produce engaging short-form video content(Instagram Reels, Tik Tok, You Tube shorts)optimizedfor social performance.

• Develop branded storytellingseries thatshowcaseseasonal offerings, associateexpertise,and guest adventures across all lines of business.

• Edit and deliver polished content using industry standard tools.

• Collaboratewith thecorporate marketing team tomaintainconsistent brand standards, following General Managerdirection adhering to all National Park Service compliance protocols.

• Manage day-to-day content scheduling and publishing across key platforms – Instagram, Facebook,Tik Tok, You Tube, LinkedIn.

• Monitor audience engagement and respond to guest interactions in alignment withbrand voice and service expectations.

• Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.

• Partner with Operationsteams to promote upcomingevents, seasonal packages, interpretive programming, and guest experiences.

• Assistin shaping marketing direction by providing creative input, field-based insights, and performance feedback.

• Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.

• Ensure all content aligns with bothMt. Rainier Guest Servicesbranch branding, park partnerstandardsand corporate image.

• Capture vendor, community, and partner stories that enhance authenticityand local connection.

• Support guest-facingactivations including influencer visits, pop-up experiences, media opportunities, and promotional events.

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE

• High School Diploma/G.E.D. equivalentrequired; secondary educationin a related field is preferred

• Strong knowledge ofcontent creation tools like Cana andAdobe Creative Suite (Photoshop, Premiere).

• Deep knowledge of how different platformsoperateandunderstanding of interpreting analytics.

• Able to communicate clearly and concisely, both orally and in writing

• Able to accurately handle confidential and sensitive information

• Must beserviceandsafetyorientedMustpossessa sense of awareness, timelines, urgency, common sense, and havea very strongattention to detailStrong organization and time management skills area must

• Strong level of knowledge and comfort with Windows operating system and MS Office software required

 PHYSICAL AND MENTAL REQUIREMENTS

• Availability for seasonal position(April 2026 – October 2026)

• Lift, carry, and push up to25lbs. occasionally

• Able to sit forlong periodsup to two hour stretches. Perform repetitive motions like bending, grasping, and typing

• Able to spendlong periodson the telephone and working oncomputer

• Strong physical ability to hike and move through the park to enable capturing features of the area.

• Read and write work-related documents in English

• Speech recognition and clarity, including the ability to understand the speechof visitors, co-workers and guests, and the ability to speak clearlyin order tobe understood by samein English.

• Constantly communicate and receive written and verbal communication with other employees infast-paced environment

EQUIPMENT USED

• Typical office equipment (computers, multi-extension phone system, fax, copiers, scanners, among others), as well as audio visual equipment and lighting necessary for content creation.

Ascending to 14,410 feet above sea level, Mount Rainier is an iconic point in the Washington landscape. Our associates gain valuable experience here while meeting guests and coworkers from around the world, and in their free time they have a magical world of pristine mountain meadows, majestic waterfalls, peaceful old-growth forests, and much more to explore! While we operate year-round, our primary season is the summer months, with most employment opportunities available between April and October. Our All-Star team members enjoy fantastic perks and an amazing work environment!