Job Description

About the Role

We’re looking for a Content Creator Manager to own and scale a decentralized creator and affiliate ecosystem. This is not just relationship management — this is pipeline building, performance enforcement, and daily execution.

You will source, onboard, train, and manage creators across short-form platforms while ensuring they consistently produce content that fuels both organic growth and paid advertising performance

This role is operational, strategic, and highly accountable. You are responsible for output volume, creator retention, and revenue attribution.

What You’ll Own

You will fully own the creator pipeline and affiliate ecosystem, including sourcing, onboarding, performance tracking, and creator development.

Core Responsibilities

Creator Sourcing & Outreach

• Daily sourcing across TikTok, Instagram, and YouTube
• Use Kalodata for creator discovery
• Personalized DM outreach and relationship building
• Maintain a pipeline of 100+ active prospects
• Target specific niches:
• Supplement retail employees (GNC, Vitamin Shoppe)
• Fitness creators
• Skincare enthusiasts
• Men’s lifestyle creators
• Actors / comedians

Onboarding & Training

• Run structured onboarding (8-module training program)
• Manage onboarding forms and creator database (Notion)
• Ensure creators understand output standards and expectations

Community & Coaching

• Lead weekly group calls and 1:1 coaching sessions
• Manage Instagram group chat (Gold tier creators)
• Manage Discord communities (Silver/Bronze tiers)
• Provide performance feedback and creative inspiration
• Enforce daily content standards:
• Gold: 10 videos/day
• Silver: 5 videos/day
• Bronze: 3 videos/day

Affiliate & Operations Management

• Manage affiliate systems (coupon tracking, commission payouts, attribution)
• Track performance and ROI (organic + paid attribution)
• Make tier upgrade/removal decisions based on performance
• Coordinate content needs with Creative Strategist
• Distribute briefs based on tier, style, and performance

Research & Optimization

• Conduct ongoing market and content research
• Identify trends and opportunities within creator ecosystems
• Continuously refine processes for scalability and output quality

KPIs You’ll Be Accountable For

• 20+ new creators onboarded per month
• 100+ active creators in pipeline
• Daily content submission rate (% hitting tier targets)
• Revenue attributed to creator content (organic + paid)
• Weekly call attendance rate
• Quarter-over-quarter creator retention

Requirements

Ideal Candidate Profile

• 2+ years managing UGC, influencer, or creator programs with measurable performance results
• Deep fluency in TikTok and Instagram ecosystems
• Experience with affiliate tracking platforms (e.g., Social Snowball or similar)
• Strong relationship builder who can motivate and enforce accountability
• Data-driven decision-maker
• Native-level English
• Highly self-directed — able to operate independently day-to-day

Application Requirement

• Must provide TikTok Shop GMV results tied to creator campaigns managed
• Include performance metrics (revenue generated, CPA improvements, output volume managed)