Job Description

Job Title: Content Creator

Function: Commercial

Reports to: Marketing & PR Manager

Role Purpose: To plan, create, and oversee the production of on-brand content (visual and written) for all digital platforms. Which constitutes planning & managing the company's content calendars, measuring their performance across the different digital platforms, planning & managing content shoots, and managing the company's marketing arms such as media production houses.

Location: Cairo, Egypt

of the accountability:

• Implement the company's social media strategy and assist in developing it.
• Lead the content planning process through handling the creative ideation and material required. Including ideation, scripting, and production coordination.
• Plan, develop, and publish content that resonates with the target audience, drives action, fosters engagement, and supports the company's strategic goals (e.g. videos, reels, stories, blogs).
• Manage the social media content calendar, ensuring a consistent brand voice across all platforms, while adhering to each platform's audience and the overall brand guidelines.
• Manage and oversee the planning & production of large-scale high-budget Hero campaigns with the assistance of outsourced media production houses.
• Produce and edit small-scale video content using relevant tools (CapCut/Premiere).
• Identify opportunities to influence public perception and monitor social media trends to adapt content formats accordingly where appropriate and relevant.
• Cooperate with the growth specialist to achieve creative iteration based on data and improve the created content accordingly.

Education: Bachelor's degree

Key Job Skills and Differentiating Competencies Required:

• Highly skilled in mobile videography and CapCut/Premiere
• Ability to conceptualize and produce original content for different platforms.
• Ability to understand the product and the customers' needs
• Creativity and copywriting skills in colloquial Arabic as well as fluent English.
• Comfortable with being on camera or with directing others on camera.
• Good photography and videography eye.
• Willingness to learn.
• Familiarity with digital media platforms and their algorithms.
• Familiarity with relevant AI tools.

Minimum Experience and Knowledge: 3 - 5 years of experience

Comparable market role:

• Marketing Specialist/Social Media Specialist at FMCGs, automotive, telecom, ride hailing, or last-mile delivery companies.
• Content Creator/Content Lead/Digital Creative at a marketing agency that handles FMCGs, automotive, telecom, ride hailing, or last-mile delivery accounts.
• TikTok/Reels Content Strategist