Job Description

Job Summary

Role and Responsibilities / หน้าที่ความรับผิดชอบ

• Produce educational, advertorial, and marketing content (articles, infographics, reports, editorials, podcasts, or videos) on finance, investment, business, and economy to engage customers, build brand perception, and support marketing campaigns, activities, or promotions on social media and website
• Promote content on media platforms, monitor engagement and revenue generated by the content, optimize content based on customer insights and social trends, and develop a content strategy to support the marketing strategy.
• Keep up with investment, technology, market, current events, and competitive landscape to recommend new content topics.
• Communicate with customers as needed and ensure that all communications are current, consistent, and compelling in terms of style, quality, and tone of voice.

Qualifications / คุณสมบัติ

• Bachelor’s degree or higher in Finance and Economic or related fields.
• Great understanding of finance, investment, business, economy, or market.
• IC License.
• Proven work experience as an investment content creator.
• Effective writing and editing skills in Thai and English.
• Creativity, analytical skill, and problem-solving skill.
• Great understanding of content optimization and SEO writing.
• Ability to research, identify topics to connect with customers, translate information, data, topics and creative ideas into digital content pieces, tell a story using words, images, audio, and video, and measure the marketing and commercial impact of the content.
• Ability to multi-task, prioritize, and work efficiently under pressure with careful attention to detail.

Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง