GoTo Foods is looking for a highly creative, social-first Content Creator who lives at the intersection of storytelling, design, video, and culture. This role is responsible for developing engaging content that connects with audiences across channels and social media platforms to drive brand awareness, engagement, demand and sales generation.
The ideal candidate is a trend-savvy creator who understands how content performs across channels, can move quickly from concept to execution, and uses data and insights to continuously optimize performance. If you're constantly capturing ideas, experimenting with new formats, and thinking about how to stop the scroll, we'd love to hear from you. Please include examples of social media content, video projects, campaign work, and any creator-focused initiatives with your application.
Qualifications
Education
Bachelor's Degree Design, art, video production, marketing, or other creative related field of study Pref
Work Experience
Experience in varied media (e.g., digital, social, print, broadcast, etc.) Req
2-4 years experience in video, photography, and/or marketing Pref
Exceptional portfolio that showcases creativity, visual skills, high graphic standards, and solid conceptual, color and layout skills through static, dynamic, and interactive media Pref
Retail, restaurant, food, or beverage experience Pref
Skills and Abilities
• Proficient in Adobe Photoshop, InDesign, Illustrator, After Effects and Premiere
• Well versed with a camera for photography and video purposes and a good handle on lighting and composition
• Knowledge of visual and digital design principles
• Online and social media fluency
• Knowledge of layout, color, grids, icons, typography, proportion, photography, motion/rich media, and brand to create elegant, smart solutions and high-quality deliverables
• Knowledge of the latest photography, video and social media trends and the ability to find ways to adapt these into strategic designs within the organization’s brand
• Ability to create and edit video for Web and social media
• Ability to convey clear, concise information in verbal, written, electronic, and other communication formats; and to demonstrate active listening while engaging others
• Ability to develop and maintain positive business relationships and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to work under time constraints to ensure critical deadlines and quality standards are met in a fast-paced, deadline-driven environment that requires attention to detail and big picture thinking; and to effectively prioritize work
• Ability to work independently as well as collaboratively with seasoned creative and marketing teams
• Ability to adapt and adjust planned work through assessing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks
GoTo Foods is looking for a highly creative, social-first Content Creator who lives at the intersection of storytelling, design, video, and culture. This role is responsible for developing engaging content that connects with audiences across channels and social media platforms to drive brand awareness, engagement, demand and sales generation.
The ideal candidate is a trend-savvy creator who understands how content performs across channels, can move quickly from concept to execution, and uses data and insights to continuously optimize performance. If you're constantly capturing ideas, experimenting with new formats, and thinking about how to stop the scroll, we'd love to hear from you. Please include examples of social media content, video projects, campaign work, and any creator-focused initiatives with your application.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
