Job Description

Location: Cairo, Egypt,None,None

Who We Are:

Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.

Job Key Performance Areas:

• Responsible for creating, reviewing and editing content for the company which will be published in the company's websites and social media pages. You will also be responsible for researching the key SEO terms and implementing them in the content to gain maximum exposure.
• Work with the marketing department to understand the short term and long term marketing targets and then develop content strategies accordingly.
• Creating content which will catch maximum customer interest.
• Writing and reviewing content for websites, social media pages and public communications.
• Optimize Search Engine Optimization-driven content and increase the site traffic.
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material.
• Measuring and monitoring company website and social media traffic statistics.
• Monitor the increase in traffic due to new content and take action accordingly to improve the traffic metrics.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
• Ensure that the content is compliant with copyright and data protection laws.
• Maintain consistency in content and ensure alignment with the brand history and plans.
• Identify customers’ needs in relation to the company and write content to cater for those needs.
• Update the website, social media and content pages periodically.
• Researching the key SEO terms and incorporating them into the content to achieve maximum. Viewership

Core Competency Framework:

Knowledge:

• A Bachelor’s degree in communications, English, journalism, literature, marketing or other related fields,
• Agency background is preferred.
• Experience as a content creator in prior roles creating strong and engaging content
• Understanding of SEO best practices
• Prior job experience in web traffic metrics, HTML and web publishing
• Proficiency with content management systems and analytics software Excellent writing, proofreading and communication skills oriented work style with good time management and organizational skills Knowledge of various analytics platforms

Skill:

• Excellent written and verbal communication skills as well as organizational skills
• Skills to get into the details, proofread and edit content before publishing
• Ability to match up with fast paced work life

Attitude:

• Strong leadership and team-building skills, with the ability to motivate and inspire cross-functional teams.
• Excellent communication, network, negotiation, and interpersonal skills.
• Ability to solve potential problems and suggest prompt solutions.

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