Job Description

About the Company

Our mother company was started in 1999 by a family of animal lovers who wanted their beloved dogs to be healthy and be able to live together longer. As some of their pets started to have health problems, they began to search for premium-grade pet food, which was few and not yet diverse at that time. This led to the importing of holistic-grade pet food.

Now, years later, the new generation created one of the biggest successes to date for this company, a premium cat food with roughly 50 SKUs. The brand has grown to where it is today with 128 million hashtags (#pramycat) and a large repeat group of customers in both the dog and cat food segments.

About the Role

We are a dynamic company, focused on the pet food industry. With a strong foundation in Facebook marketing, we are looking to expand our reach to new platforms such as TikTok and Instagram. Our team consists of dedicated professionals, including a talented group of influencers, and we are seeking a skilled Marketing Executive to lead our content creation and influencer management strategies.

Responsibilities

• Create engaging and innovative content tailored for TikTok, Instagram, and other relevant platforms

• Manage and collaborate with our diverse group of influencers, maximizing their impact and reach

• Develop and execute marketing campaigns to drive brand awareness and customer engagement

• Collaborate closely with our existing marketing team to ensure consistency across all channels

• Stay updated with industry trends and best practices for social media marketing

• Coordinate internally for ad campaigns, graphics, and other marketing needs

• Drive results and measure success through analytics, adjusting strategies as needed for optimal performance.

Qualifications

• Bachelor's degree in any related fields

• Minimum of 4 years of experience in marketing, with a strong focus on social media

• Proven track record in developing and executing successful marketing campaigns, particularly on TikTok and Instagram

• Excellent editing skills for short video content, reels, and other formats

• Experience managing influencers of various sizes, from micro to mega

• Solid understanding of analytics tools to track and analyze campaign performance

• Demonstrated ability to work independently, yet collaboratively within a team environment

• A personal channel or strong personal branding is a big plus

• Passion for pets and a genuine interest in the pet food industry

• Business proficiency in English

Benefits

• Social Security

• Variable Bonus (Based on performance)

Working Condition

• This is a full-time position based at the office, near BTS Talad Plu in Bangkok, Thailand

• Regular office hours are from 9.00 a.m. to 6.00 p.m., Monday to Friday