Job Description

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

About the role

As Content Coordinator Belgium, you will be responsible for creating content for Vitamin Well, NOCCO and Barebells across the Belgian market.

You will turn activations, creator collaborations, launches, trends and community moments into engaging, platform-native content, with a particular focus on short-form video and TikTok. You will bring a creative eye, a strong feel for social media trends and the ability to turn ideas into content that captures attention. From filming and editing to concept development and delivering content ready for publishing, you will be involved throughout the content creation process.

This is not a desk-based content role. You will be out at activations, events, launches, creator collaborations and community activities, capturing content where things happen.

You will work as part of the Belgium Social Marketing team and report directly to the Head of Social Marketing Benelux. The role is based at our hub in Mechelen.

In this role you will

Content creation

• Film, edit, and produce content across Vitamin Well, NOCCO and Barebells
• Turn activations, launches, partnerships, campaigns and community moments into engaging social content
• Create platform-native content for TikTok, Instagram, Snapchat and other relevant channels
• Support the development of content concepts and creative ideas

Trends and platform relevance

• Spot emerging trends, formats and cultural moments, particularly on TikTok, that are relevant to our brands
• Turn trends and ideas into timely, engaging short-form video content
• Experiment with hooks, storytelling techniques and editing styles to find what resonates
• Stay close to platform developments and understand what makes content perform across different channels

Planning and production

• Support content planning across brands and channels
• Coordinate content shoots, production activities and creator collaborations
• Work closely with creators, ambassadors and internal stakeholders
• Help maintain consistent creative quality across all brands

Social marketing

• Work closely with Brand Experience and Online Community to create content around activations, launches and community initiatives
• Contribute ideas and creative input to content planning and campaigns
• Use performance insights and learnings to continuously improve content output

What you can expect

• The opportunity to shape how Vitamin Well, NOCCO and Barebells show up across social media in the Belgian market
• A role where creativity, initiative and execution are valued
• The chance to work across multiple brands, platforms and content formats
• Close collaboration with local and global teams
• A fast-moving environment where there is always something new to create

Who you are

You live and breathe social media, not just as part of your job, but because you genuinely enjoy creating content. You know what is trending on TikTok, understand what makes people stop scrolling and have a natural feel for what works across different platforms.

Whether you have created content for brands or built your own social media presence, you know how to turn ideas into engaging videos. You are hands-on, curious and comfortable experimenting with new formats.

You enjoy being out in the market, capturing content around activations, launches, creators and communities. You are comfortable moving quickly, taking initiative and turning ideas into finished content.

Essential skills to succeed

• Hands-on experience creating content for TikTok and other social media platforms
• Practical experience filming, editing and producing short-form video content
• A strong understanding of social media trends, formats and platform-native storytelling
• Experience creating content for brands, organisations, personal channels or similar environments
• A creative mindset combined with a hands-on approach
• The ability to manage multiple projects and deadlines
• Fluency in English and French, while Dutch is considered a strong plus

How to Apply

Application deadline: December 6th 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.