The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular
Language Fluency: English (Required)
1st shift (United States of America)
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Truist is seeking a strategic, highly collaborative Content & Social Media Ecosystem Manager to build the capabilities, operating models, insights, technology, partnerships, and governance that connect social media, content experiences, and influencer and creator marketing across the enterprise.
As client journeys increasingly begin with search, AI assistants, social platforms, and digital research, content experiences play an important role in discoverability and consideration. This role connects disciplines and removes friction so Truist is visible when clients seek answers, relevant when they explore options, and trusted when they make decisions.
This individual contributor is an ecosystem integrator, working alongside the senior leaders of Social Media and Content Experiences and in close partnership with the Influencer/Creator Marketing Manager to connect their respective strategies and strengthen how the broader ecosystem operates.
· Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys.
· Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth.
· Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities.
· Align cross-functional stakeholders around shared roadmaps, decision rights, capabilities, and outcomes.
· Help ensure social media, content, and influencer and creator marketing investments operate as an integrated growth ecosystem rather than separate disciplines or channels.
· Work with the senior leader of Social Media to advance the capabilities and infrastructure supporting the social ecosystem.
· Work with the senior leader of Content Experiences to enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content.
· Work with the Influencer/Creator Marketing Manager to connect the always-on creator content ecosystem to broader planning, distribution, paid media, measurement, technology, governance, and optimization capabilities.
· Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management.
· Establish scalable standards and workflows that improve quality, consistency, accessibility, efficiency, and brand alignment across the ecosystem.
· Drive adoption of shared capabilities and ways of working across internal teams and external partners.
· Develop shared KPIs and measurement frameworks for discoverability, reach, engagement, consideration, conversion, content effectiveness, and ecosystem performance.
· Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other performance data to guide strategy and investment decisions.
· Deliver executive dashboards and actionable recommendations that demonstrate enterprise value and identify optimization opportunities.
· Translate emerging issues, client needs, cultural trends, reputational signals, and discovery behavior into coordinated action.
· Establish a continuous improvement model that applies insights and performance results across the ecosystem.
· Coordinate agency, platform, technology, and vendor relationships that support the social media, content experience, and influencer and creator marketing ecosystem.
· Set expectations and drive partner accountability, innovation, performance, scalability, and continuous improvement.
· Evaluate solutions that improve discovery, engagement, measurement, workflow efficiency, governance, and enterprise value.
· Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management.
· Support the effective integration and adoption of platforms and tools across enterprise teams.
· Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and supporting documentation.
· Ensure influencer and creator marketing is incorporated into applicable policies, procedures, review processes, disclosure requirements, controls, escalation protocols, and governance standards.
· Develop practical operating models, workflows, playbooks, training, and adoption resources that enable consistent enterprise execution.
· Partner with Legal, Compliance, Risk, Information Security, Brand, and Communications on regulatory, legal, privacy, operational, reputational, and platform considerations.
· Support approval processes, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation.
· Balance innovation and business enablement with sound judgment, brand protection, and responsible risk management.
Enterprise and client-centered mindset • Strategic and systems thinking • Growth and innovation orientation • Influence without authority • Operational excellence • Collaboration and change leadership • Sound judgment and risk awareness • Executive communication
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. As a leading U.S. commercial bank, Truist has leading market share in many of the high-growth markets across the country. Truist offers a wide range of products and services through our wholesale and consumer businesses, including consumer and small business banking, commercial banking, corporate and investment banking, wealth management, payments, and specialized lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top-10 commercial bank with total assets of $535 billion as of March 31, 2024. Truist Bank, Member FDIC. Learn more at Truist.com.
Learn more at Truist.com and see social media terms and conditions at Truist.com/SocialTerms.
