Job Description

ABOUT US
Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It's a reflection of the quality of what we build, the community we serve, and the discipline with which we operate.

Social and environmental responsibility has always been at the heart of the business and woven into how we operate. We're a certified B Corp, a member of 1% for the Planet, and through the Made By Brave Foundation we direct 1%+ of all revenue to environmental and social causes.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity. Please find out more by reading our JEDI statement which can be found here.

We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

THE ROLE

Ancient + Brave has a point of view that most brands in this category don't: it's grounded in real science, genuine expertise, and has a founding team who have lived the brand's values from the start. Our content is reflective of this, but we have an opportunity to level up our output to truly capitalise on our strength.

The Content Lead will set the editorial standard for our brand, taking responsibility for quality and consistency of all brand content across organic social, newsletters, journals, and copy. An excellent writer able to do the work themselves and a sharp editor, this individual will collaborate with our nutrition and science teams making sure all content has cut through impact as well as scientific and nutritional leadership.

This individual will report into our Creative Director and will line-manage our Senior Social Media Manager and Community Manager, and work in close creative partnership with the nutrition and science teams.

WHAT YOU'LL DO

Brand copy and editorial standards

• Write and sub-edit brand copy across all formats: social, newsletters, campaign copy, website, email, and brand communications

• Set and hold the editorial standard across all A+B content; this role acts as the voice and the quality bar ensuring copy in all touchpoints is on brand.

• Sub-edit brand journals and other content which is created by the nutrition team: ensuring scientific depth meets brand voice, and that every piece is as compelling as it is accurate

• Bring a genuine sub-editor's instinct to the work: structure, rhythm, precision, and the ability to move someone writing forwards whilst retaining the uniqueness of their voice

Organic social and community

• Oversee organic social content strategy across Instagram, Facebook, TikTok, and any new platforms, being accountable for always-on content that keeps A+B at the forefront of culture and wellness

• Developing and overseeing an EGC (employee-generated content) strategy, developing a consistent approach to how the A+B team shows up authentically across channels and building the power of the team as a brand building engine

• Oversee community engagement and management, working with the Community Manager to ensure responses and interactions are on-brand and on-voice and working in partnership with the customer team to develop a powerful online community that drives brand and commercial outcomes

Newsletters and Campaign CRM

• Own strategy and delivery for brand newsletters across all four markets (UK, Germany, Spain, US) developing an editorial calendar, planning content, writing, and overseeing high quality output. You will partner with all relevant teams to ensure all needs are met

• Ensure each newsletter balances brand consistency with local market relevance and working with the CRM team to design a malleable newsletter structure to support multiple contexts

• Work with the international marketing teams to understand what each market needs and brief accordingly

• Plan and deliver campaign email content as required across all markets, working in partnership with Marketing, Nutrition, Science and Innovation and CRM teams to identify, plan and write all content

Science and nutrition partnership

• Work with the Nutrition and Science & Innovation teams as experts and creative partners to plan and develop both the strategy and each piece, utilising their expertise as a brand USP that goes far beyond compliance.

• Brief and shape science-led content ideas with the teams, drawing on their expertise to produce original, credible, useful and inspiring content for our audiences

• Develop a working rhythm that makes content collaboration a natural part of how the brand produces ideas

• Translate complex nutritional and ingredient science into compelling, accurate, brand-appropriate content across all formats

Team

• Line-manage the Senior Social Media Manager and Community Manager setting clear briefs, reviewing content, and driving progression in the team

• Work closely with the Creative Director on content direction and the wider creative team on campaign-led content

• Partner the PR team on content that bridges earned and owned channels
  
  WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

• An exceptional writing portfolio spanning long and short form copy across brand and editorial. Proven to write clean, distinct, and purposeful copy

• Strong sub-editing skills: and a demonstrable ability to take technical, scientific, or complex content and simplify to maximise cut through with no loss of accuracy

• Experience leading organic social content strategy across multiple platforms, with a track record of driving significant increases in engagement and channel growth

• Experienced in managing and developing teams, not just output. A proven mentor, your teams improve because of how you work with them.

• A background in consumer brands, wellness, health, beauty, or editorial environments where the quality of writing has commercial consequences

• Familiarity with content operations: editorial calendars, briefing processes, multi-market publishing

• Writing is your sharpest skill. You can write a compelling Instagram caption, a 1,500-word newsletter, and a science-led editorial piece without ever dropping tone of voice.

• You are engaged with the wellness industry and are curious about nutrition and science. You understand the detail is what makes content better and you thrive working with experts to develop exceptional content.

• People love working in partnership with you, you can support specialists to sharpen their writing without ever taking away their voice or autonomy.

• You have strong editorial judgment and live at the forefront of trends. You know what's interesting, what's on-trend, and what's on brand and you edit out the things that won’t make an impact.

• Good enough is not your standard. You notice when something is almost right and you fix it.

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs:

WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental

WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical

WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open

WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused

WAYS OF WORKING

We're a fast-paced scale-up and being together in person makes a real difference to how we collaborate and move the business forward. We've worked hard to make our riverside office an inviting and genuinely enjoyable place to be, and we're proud of the environment we've created for our team. Therefore, please only apply if you’re happy to commute to our HQ in Lewes, East Sussex on a full-time basis.

As part of being an equal-opportunity employer, we are committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.

If you require any reasonable adjustments to support you through the application or interview process, please don't hesitate to let us know.

We're not currently seeking recruitment support for this role.

WHY JOIN US
At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

Here's what joining us looks like:

• We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually.

• Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.

• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

• Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.

• We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and meditation sessions in the office.

• Our kitchen is fully stocked with the usual supplies as well as a limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

• We hold two social events a year to come together and connect in a meaningful way.

• We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting and standing desks.