Job Description

Job Title

Consumer Strategy and Planning Manager

Consumer Strategy and Planning Manager

Within the Personal Health category/ies, responsibility for the E2E Marketing planning process and the delivery of the Regional Marketing Activation Plan, ensuring that our brand positioning, marketing objective, consumer insight and concept/value proposition, eco system vision are clear, consistent and distinctive. Ensuring that our content is delivering on our consumer ecosystem vision
Acts as a change agent in embedding consumer insights and understanding into all our marketing plans and activities. Supporting RBUL on (annual) Advertising and Promotion budget allocation.

This position can be based within the Western Europe region.

Your role:

Leads the WE Marketing Planning Process (Where to Play, How to Win, Make it Happen) for the allocated category/ies
Delivers Regional Marketing Activation Plan (RMAP)
Creates WE media brief and framework for zones
Delivers regionalized toolkit, content and messaging for key SoB’s in line with RMAP to make eco system vision come alive
Gives AOP / annual A&P allocation recommendations to RBULs by BU x Zone
Maintains visibility of high level performance across full WE SoB x zone combinations for the relevant category

You're the right fit if:

Strong and broad marketing experience, prior experience in the region is a must, preferably 5-10 years of marketing experience.
Market experience - you must have experience in this market, preferably in the zone or Europe region;
Ability to engage and influence multiple stakeholders;
Experience working with content and tailoring content to the need of business;
Strong analytical capability.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business
• Discover our rich and exciting history
• Learn more about our purpose
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here

About Philips

Over the past decade we have transformed into a focused leader in health technology.

At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.

As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.

Visit our website: http://www.philips.com/

Follow our social media house rules https://www.philips.com/a-w/about-philips/social-media.html

Industry

Healthcare & Social Services

Company Size

10,000+ employees

Headquarters

Amsterdam, NL

Year Founded

Unknown

Website

philips.com

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