Job Description

Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Key Responsibilities

• Develop and execute licensing strategies to drive revenue growth across assigned consumer product categories and territories
• Identify, evaluate, and secure new licensing partners aligned with UFC's brand strategy and commercial objectives
• Manage relationships with existing licensees, providing strategic guidance to maximize product performance, retail distribution, and royalty revenue
• Lead the end-to-end licensing process, including partner prospecting, business development, negotiations, onboarding, and ongoing account management
• Collaborate with internal teams including Brand, Creative, Legal, Finance, Retail Development, and Marketing to support successful product launches and partner initiatives
• Analyze market trends, consumer insights, and competitive activity to identify new licensing opportunities and product category expansion
• Develop annual business plans with licensees, establish revenue targets, and regularly review performance against forecasts
• Partner with licensees to drive retail placement, marketing initiatives, and go-to-market strategies that maximize brand visibility and sell-through
• Ensure licensee compliance with contractual obligations, brand standards, product approvals, and royalty reporting requirements
• Accurately forecast licensing revenue and proactively identify risks and opportunities to achieve financial goals
• Represent UFC at industry events, trade shows, retailer meetings, and partner presentations as needed
• Contribute innovative product and category ideas that support the continued growth of UFC's global consumer products business

Qualifications

• 3+ years of experience in consumer products licensing, brand management, business development, or account management
• Proven track record of managing licensing partnerships and delivering revenue growth across consumer product categories
• Strong understanding of the licensing industry, including retail, product development, manufacturing, royalties, and go-to-market strategies
• Experience negotiating licensing agreements and managing cross-functional partner relationships
• Highly organized with exceptional project management and attention to detail
• Strong analytical skills with experience developing forecasts, business reviews, and growth plans
• Excellent written and verbal communication skills, including the ability to create compelling presentations and business proposals
• Ability to build strong relationships with licensees, retailers, and internal stakeholders
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
• Willingness to travel as required for partner meetings, retail visits, and industry events
• Bachelor's degree required

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.